Riyadh leads Saudi Arabia's winter season with events at Qiddiya and Boulevard

The Saudi capital, Riyadh, continues to solidify its regional and international standing as a leading tourist destination as part of the "Saudi Winter" campaign, presenting an exceptional model that blends modern urban development with rich history and ambitious entertainment projects. During this season, the city transforms into a vibrant open-air theater, attracting visitors from around the world to enjoy its mild winter climate and a continuous stream of events.
An ambitious vision that enhances quality of life
This tourism and entertainment boom cannot be separated from the broader context of the Kingdom's Vision 2030, which aims to diversify income sources and improve quality of life. Riyadh's events translate the objectives of the National Tourism Strategy into reality, transforming the capital into a major attraction that contributes to boosting the local economy and creating new job opportunities, reflecting the significant economic and social impact of the entertainment sector in the Kingdom.
Qiddiya: The future of global entertainment
With its rapid development, Qiddiya represents an unprecedented addition to the region's entertainment landscape. It is not merely an entertainment city, but a comprehensive destination designed to the highest international standards, aiming to be a capital for entertainment, sports, and the arts. Qiddiya offers diverse options that cater to the aspirations of young people, families, and adventure enthusiasts, positioning Riyadh among the world's leading cities with a massive and sustainable entertainment infrastructure.
Renewed experiences in the Boulevard
In the heart of the capital, Boulevard City and Boulevard World continue to offer innovative entertainment experiences that captivate visitors. Boulevard City boasts a vibrant daily program featuring concerts by top Arab and international stars, live theatrical performances, and fine dining. Meanwhile, Boulevard World takes visitors on a journey around the world through themed zones that reflect the cultures and civilizations of diverse countries, fostering a sense of cultural exchange and global openness all in one place.
Heritage and authenticity... roots that tell the story of history
Beyond the hustle and bustle of modern entertainment, Riyadh is keen to showcase its rich historical identity. It offers visitors the opportunity to explore prominent landmarks such as Al Masmak Fortress, which tells the story of the Kingdom's unification, and Al Murabba Palace, a witness to the founding of the modern state. This unique blend of historical heritage and urban dynamism provides visitors with a comprehensive tourism experience that connects the past with the present.
A complete winter destination
In conclusion, Riyadh, with its diverse range of events spanning international sports, high-quality entertainment, and cultural tourism, confirms its status as the ideal destination for "Saudi Winter." The capital successfully presents itself as a vibrant cultural and tourist hub, offering countless options that allow visitors to tailor their trips to their individual interests, all within an atmosphere of authentic Saudi hospitality.



