The art of rose cultivation revives the Taif rose farms and reflects an authentic heritage

The city of Taif is adorned each year with the fragrance of its roses, where the tradition of "Al-Ta'shir" (the harvesting of roses) is a prominent agricultural practice associated with the cultivation and harvesting of roses. With the arrival of the flowering season, life stirs in the Taif rose farms, reflecting a bright aspect of the deeply rooted cultural identity of Taif Governorate, one of the most important and renowned regions for the production of fragrant roses in Saudi Arabia and the Middle East. The Saudi Press Agency observed this authentic folk tradition in several farms, where collective chants and rhythmic sounds echoed through the fields during the rose harvest, creating a beautiful scene that reflects the spirit of cooperation and camaraderie among farmers, lending a social dimension to the arduous work hours, blending agricultural activity with the essence of tradition.
The roots of the art of titling and its rich history
The art of "Al-Ta'shir" is an ancient folk art deeply rooted in the history of the Arabian Peninsula, particularly in the Hejaz and Taif regions. In the past, this art was practiced as a form of military display to instill enthusiasm in warriors before battles and to express joy and victory upon their return. Over time, this ritual transformed from the battlefields to celebrations and agricultural harvest seasons. The association of this art with the agricultural seasons reflects a significant cultural shift, as it became a means of expressing joy at a bountiful harvest and thanking God for His blessings. The beauty of this heritage is evident in its transmission across generations, with fathers and grandfathers diligently teaching their children the intricacies of this art, thus ensuring its continued vitality in the national memory.
Harvest rituals inside Taif rose farms
Rose farmer Ghazi Al-Nimri explained that "Al-Ta'shir" is no longer just a fleeting vocal or physical performance, but has become a symbol of the profession's identity within the Taif rose farms. This art significantly contributes to boosting morale and motivation during the harvest season, which demands continuous physical exertion starting in the early hours of dawn. Al-Nimri stated that "Al-Ta'shir" involves a dazzling, theatrical performance using the traditional "Al-Maqma'" rifle. This rifle is used to execute intricate movements and various patterns that require high fitness and skill. This art relies on the use of traditional gunpowder, which is loaded according to precise and safe steps that include pounding and ignition via a copper piece known as "Al-Zard." When the performer leaps into the air and fires the gunpowder, a cloud of smoke forms, mingling with the scent of roses to create an unforgettable artistic spectacle.
The tourism and economic impact of the rose season
The significance of this cultural heritage extends beyond local entertainment, playing a pivotal role in boosting the Kingdom's tourism and economic appeal. Locally, the event generates a vibrant commercial sector that supports farmers and local producers. Regionally and internationally, Taif has become a prominent tourist destination, attracting visitors from around the world who come to experience the intricacies of these rituals and enjoy the authentic atmosphere that reflects the region's rich heritage. Integrating folk arts like the rose harvest with agritourism aligns with the goals of Saudi Vision 2030, which aims to highlight Saudi cultural heritage and develop the tourism sector as a key pillar of the national economy. Thus, the rose harvest season transforms from a mere agricultural event into a global cultural festival celebrating the land and its people.



