Rating cards: A new standard for enhancing the quality of digital transformation
User experience expert Mubarak Al-Dossari emphasized the critical importance of adopting scorecards as a reliable academic and professional benchmark in Saudi Arabia, aiming to enhance the efficiency of digital services and elevate them to global standards. This initiative aligns with the goals of Saudi Vision 2030, which prioritizes improving quality of life and increasing the satisfaction of millions of beneficiaries.
Significant leaps in Saudi Arabia's digital infrastructure
Over the past few years, Saudi Arabia has witnessed remarkable progress in digital government, topping numerous international and regional indicators. Digital transformation in the Kingdom is no longer merely an option, but an urgent necessity to ensure business continuity and the delivery of fast and reliable government services. With this massive expansion of digital platforms, the need for precise and standardized measurement tools, such as performance ratings, has become paramount to ensure that the quantitative expansion of services does not come at the expense of quality and user experience.
digital transformation expert explained The e-government that implementing these structured methodologies aligns perfectly with national objectives aimed at ensuring exceptional service quality. He noted that this strategic approach contributes to tangibly improving institutional performance and enhances digital trust among various segments of society benefiting from technological transformation, thus reducing the gap between service providers and end users.
The impact of rating cards on international competitiveness
The impact of adopting precise evaluation standards extends beyond the local level, enhancing the Kingdom's standing in global indicators. A clear methodology, such as scorecards, directly contributes to raising the Kingdom's ranking in the United Nations' E-Government Development Index (EGDI), particularly in the sub-indicators related to e-services and digital participation. Standardizing measurement criteria ensures a consistent user experience across all government and private platforms, reflecting advanced digital maturity that attracts technology investments and strengthens the digital business environment in the region.
Al-Dossari revealed that these cards are currently undergoing rigorous review and arbitration processes in cooperation with specialized educational bodies, with the aim of officially adopting them as a systematic framework that serves university and professional programs related to the development of digital products, thus ensuring the graduation of qualified national cadres capable of applying these standards professionally.
Strategic development since 2019
This standardized initiative dates back to 2019, when it aimed to enhance the quality of web portal design based on clear and reliable scientific principles. Since its launch, the initiative has undergone continuous improvements to broaden its practical application in both professional and educational environments. The innovative methodology relies on scorecards covering multiple aspects to measure digital maturity levels and accurately identify opportunities for improvement. This empowers organizations and specialists to develop strategic plans that support national human capital development goals.
Mubarak Al-Dossari
Al-Dossari concluded his remarks by pointing out that designing and evaluating the user experience has become the essential focus for the success of any digital initiative in the public and private sectors, explaining that the standard of success is no longer limited to providing the service only, but also requires ensuring easy access to it and clarity of the user journey to achieve the highest levels of satisfaction.
