Sales by productive families in Saihat exceed 94,000 riyals
achieved Productive families in Saihat, a remarkable presence and significant economic success during February and March. These families generated a total of SAR 94,572 in sales through their active participation in five diverse events held in the Eastern Province. This success is directly supported by the Social Development Bank, which consistently strives to bolster the role of small and micro enterprises in the national economy. These events were held in several vital and strategic locations throughout the region, attracting a large number of visitors and interested parties and supporting local products.
The roots of support and economic empowerment in the Kingdom
This success was not a sudden occurrence, but rather the culmination of longstanding and continuous efforts by the Kingdom of Saudi Arabia to support community initiatives. Historically, handicrafts and family-run industries have formed the backbone of the local economy in many regions of the Kingdom, including the Eastern Province. With the launch of Saudi Vision 2030, this support has evolved into a comprehensive national strategy aimed at diversifying income sources and reducing dependence on oil. In this context, the Social Development Bank has emerged as a strategic partner for charitable and development organizations, providing funding and training to ensure these families transition from dependency to productivity and active contribution to the gross domestic product.
Diversity of events and implementation locations
The events saw the participation of 39 aspiring families, with the displays taking place at a variety of locations, including prominent tourist and vibrant sites such as the waterfront in Qatif Governorate, the Dammam Corniche, and the Al-Rams project. This geographical diversity significantly contributed to expanding the reach to the target audience and enhancing direct marketing and sales opportunities. The participation was spread across several prominent events, most notably the “Nasifa and Hilal” event, which recorded the highest sales total of SAR 48,715 with the participation of 14 families. This was followed by the “Abaya Gallery” event with sales of SAR 27,655, and then the “Eid Nights” event, which achieved SAR 12,922. Other efforts included participation in the “Dammam Market” and the “Establishment Event,” further strengthening the presence of these products in the local market.
The developmental impact of the success of productive families in Saihat
The achievements of productive families in Saihat transcend mere financial figures, exerting a profound developmental impact on multiple levels. Locally, these sales contribute to improving families' living standards and providing a sustainable income that enhances their social and economic stability. Regionally, these initiatives reflect the Eastern Province's dynamism as an environment conducive to creativity and entrepreneurship, encouraging other governorates to adopt similar models. On a broader scale, empowering productive families aligns with the global Sustainable Development Goals, specifically those related to eradicating poverty, providing decent work, and fostering economic growth, thus highlighting the Kingdom's international efforts in the field of human development.
Quality programs and ongoing sustainability
In this context, Ghada Al-Saif, Director of Development Programs, explained that these initiatives align with the strategic direction of the Saada Association, which aims to empower families and enhance their readiness to compete in the market. She noted that providing marketing opportunities is a key enabler of sustainability for small businesses. Al-Saif emphasized the association's commitment to diversifying its participation to boost competitiveness and ensure stable income for beneficiaries. The association continues to provide support through specialized programs in partnership with supporting organizations, designed to develop craft and managerial skills and open innovative marketing channels that guarantee a sustainable developmental impact benefiting both individuals and the community as a whole.
