Makkah Environment Authority enhances the economic value of Taif roses by supporting processing industries

As the Taif rose harvest season draws to a close, the journey of giving continues through the processing industries, a cornerstone for maximizing the economic value of this unique product. Rose petals are transformed into high-quality products that embody Taif's identity and rich heritage.
This period witnesses increased activity in rose processing plants and factories, producing a wide range of products, including rose water, rose oil (concentrated perfume), essential oils, natural soaps, skincare products, and fragrances, reflecting the diversity of uses and enhancing the product's presence both locally and internationally.

Enhancing the economic returns of roses

These industries contribute to increasing the efficiency of rose harvesting, maximizing its economic returns, and supporting farmers and producers. They also diversify the production base and open promising investment opportunities, aligning with the goals of sustainable agricultural development and enhancing economic security.
Furthermore, processing industries represent a natural extension of the harvest season and a key support for the sustainability of the Taif rose sector. They achieve added value that contributes to the development of the local economy and solidifies Taif's position as a leading agricultural and tourist destination, in accordance with the Ministry of Environment, Water and Agriculture's directives to develop and support agricultural supply chains and enhance their sustainability.