Developing Hajj services in Saudi Arabia according to global standards | Vision 2030
system Hajj services in Saudi Arabia has witnessed unprecedented and radical transformations in recent years, completely reshaping the Hajj journey. From the moment pilgrims decide to perform the pilgrimage until they depart for their home countries, these developments reflect the scale of efforts undertaken within the framework of Saudi Vision 2030, which places the comfort and safety of pilgrims at the forefront of its national priorities, transforming the experience into a global model for crowd management and care provision.
The historical roots of organizing the profession of Tawaf in Mecca
The profession of guiding pilgrims to the Two Holy Mosques is one of the oldest professions associated with them, with roots stretching back centuries. Historically, it relied on the individual efforts of the people of Mecca, who welcomed pilgrims and taught them the rituals. Historical sources indicate that in 884 AH, the Mamluk Sultan Qaitbay entrusted the tasks of guiding pilgrims and reciting supplications to certain judges. With the unification of the Kingdom of Saudi Arabia by King Abdulaziz Al Saud (may God have mercy on him), the profession acquired a formal, organized character. In 1343 AH, a royal decree was issued to preserve and regulate the profession of guiding pilgrims, thus forming the initial nucleus of organized institutional work that later developed to include distribution systems and institutions, eventually leading to the era of modern joint-stock companies.
Strategic dimensions and global impact of developing the Hajj journey
The ongoing development of the Hajj system has an impact not only locally but also across the entire Muslim world. Regionally and internationally, this development reinforces the Kingdom's position as a leader of the Islamic world and the primary entity responsible for managing the largest annual human gathering in the world. Saudi Arabia's success in managing millions of pilgrims from diverse cultures and languages reflects its immense organizational and logistical capabilities. This success leaves a profound positive impression on Muslims returning home, who convey a bright image of the Kingdom's development and progress, thus strengthening Saudi Arabia's soft power and reaffirming its historical and religious commitment to serving the Two Holy Mosques.
Employing artificial intelligence and modern technologies
Today, the profession has transitioned into a fully integrated operational system based on technology and governance. Experts explained that digital transformation is no longer limited to the “Nusk” application, but has extended to include artificial intelligence technologies in the holy sites. Computer vision systems are now used to count pilgrims, manage crowds, and monitor health and environmental requirements in kitchens and food preparation areas. Smart robots have also been introduced to provide services and conduct surveys, virtual reality technologies to familiarize pilgrims with the rituals before performing them, and smart tracking systems to protect the elderly and prevent them from getting lost.
Makkah Route Initiative and Logistics Services
Among the most prominent examples of advanced operational transformation are innovative initiatives such as the “Makkah Route” and “Hajj Without Luggage.” These initiatives have significantly streamlined procedures, reducing airport processing time from 120 minutes to approximately 15 minutes. Furthermore, the Kingdom has enabled pilgrims from 126 countries to book directly through the “Nusk” platform without the need for intermediaries, thus eliminating many challenges associated with foreign tourism companies and ensuring the quality of accommodation, catering, and transportation.
Governmental integration to ensure the quality of Hajj services
Experts have confirmed that measuring the quality of services provided to pilgrims now relies on precise performance indicators and real-time electronic surveys. Specialized teams, known as "Happiness Teams," work to measure pilgrim satisfaction on the ground in their accommodations. This exceptional success is the result of effective integration among all governmental, security, and service agencies, ensuring the smooth flow of movement and the safety of the pilgrims. Looking ahead, the Kingdom is moving towards expanding the use of the Internet of Things and data analytics to build a proactive experience that enhances pilgrim comfort and solidifies Saudi Arabia's global leadership in this noble field.
