The Presidency of Religious Affairs and Jeddah University: Agreement to develop media coverage of the Two Holy Mosques
In a move aimed at enhancing the noble message of the Two Holy Mosques and keeping pace with rapid technological advancements, the General Presidency for Religious Affairs at the Grand Mosque in Mecca and the Prophet's Mosque in Medina and Jeddah University signed a strategic cooperation agreement in the field of consultations and media development. This agreement comes as part of ongoing efforts to elevate the media system supporting the service of pilgrims to the Two Holy Mosques and to ensure that the moderate religious message reaches the world through the latest means.
Details of the agreement and areas of cooperation
The agreement signed between the two parties includes a package of development programs and specialized consulting services, with a particular focus on digital media , corporate communications, and creative content creation. Through this collaboration, both parties aim to build a sophisticated media model that combines authenticity and modernity, reflecting the profound spiritual significance of the Grand Mosque and the Prophet's Mosque in the hearts of Muslims.
The context of Vision 2030 and serving the guests of God
This step aligns with the objectives of the Kingdom's Vision 2030 , specifically the Guests of God Service Program, which aims to facilitate hosting more Umrah and Hajj pilgrims and providing them with high-quality services. The General Presidency for Religious Affairs plays a pivotal role in this context through its mandate to highlight the Two Holy Mosques' scholarly, da'wah (missionary), and guidance-oriented message. To achieve this, digital transformation and the development of media tools have become essential to reach wider audiences worldwide in various languages.
The importance of academic and research partnerships
Collaboration with academic institutions like Jeddah University a cornerstone of developing governmental and institutional work. This partnership allows the Presidency to benefit from the expertise of academic and research personnel specializing in media and communication. This expertise helps in formulating scientifically grounded media strategies, which contributes to enhancing the effectiveness of messages directed at target audiences, ensuring their accuracy and clarity, and supporting innovation in methods of religious awareness and guidance.
Enhancing professional performance and digital transformation
Both sides affirmed that this partnership extends beyond theory to include practical applications that support media innovation. The agreement aims to utilize the latest technologies in developing the Presidency's media tools, thereby enhancing the professional performance of its staff and improving the readiness of the media system for Hajj and Umrah seasons. This will contribute to enriching the experience of visitors, pilgrims, and Umrah performers, and reflect the Kingdom of Saudi Arabia's positive image in serving Islam and Muslims.
