The Ministry of Media is organizing an IMPAC talk at the Made in Saudi Arabia 2025 exhibition
The Ministry of Media is preparing to launch the “ImpaQ Talk” sessions tomorrow, a unique initiative stemming from the ImpaQ Impact Makers Forum, as part of the events accompanying the third edition of the “ Made in Saudi Arabia 2025 ” exhibition. The Riyadh International Convention and Exhibition Center (Mulham) will host this prominent event from December 15 to 17, 2025, amidst great anticipation from the economic and media sectors.
A platform to empower national brands
This session, titled “Influential Saudi Products,” aims to highlight the inspiring success stories of Saudi brands that have established themselves in local and regional markets. The session will bring together a select group of influencers and content creators with brand owners to discuss ways to raise awareness of national products and explore the challenges and opportunities facing the local industry on its journey to globalization.
“Made in Saudi Arabia” Program: A Comprehensive National Context
The “Made in Saudi Arabia” exhibition is the flagship event of the national program launched by the Saudi Export Development Authority as part of the National Industrial Development and Logistics Program (NIDLP). Since its inception, the program has aimed to create a unified industrial identity for the Kingdom, enhance consumer loyalty to local products, and make them the preferred choice. The third edition of the exhibition, scheduled for 2025, will underscore the maturity and rapid development of the Saudi industrial sector, with hundreds of companies participating to showcase their latest innovations and national products.
The role of media in supporting the national economy
The Ministry of Media recognizes the importance of soft power and media influence in supporting the economy; hence, the “Impak Talk” initiative embodies the integration between the media and industry sectors. By empowering influencers, the Ministry aims to convey a true and positive image of the quality of Saudi industry, contributing to building trust among both local and international consumers. This strategic partnership enhances the market value of Saudi products and supports their wider distribution across modern communication platforms.
Economic impact and alignment with Vision 2030
This initiative aligns with the goals of Saudi Vision 2030, which aims to diversify income sources and increase the contribution of the non-oil sector to the GDP. Supporting national products not only benefits the domestic market but also boosts Saudi non-oil exports, thereby improving the Kingdom's trade balance. Such events are key drivers for attracting investment, encouraging entrepreneurship, and reinforcing the Kingdom's position as a global industrial and logistical hub connecting three continents.
