Most popular on Google Saudi Arabia 2025: Artificial intelligence and services
Google has revealed its highly anticipated annual list of the most popular topics, personalities, and moments in Saudi Arabia for 2025, a list that serves as a mirror reflecting current societal interests and trends. This year's results show a significant shift in user behavior, with a growing interest in advanced technologies and digital government services, alongside continued engagement with local artistic productions.
Digital transformation and the Kingdom's vision
The prominence of government and educational services in search results was no coincidence; it directly reflects the success of digital transformation initiatives within the Kingdom's Vision 2030. Platforms such as the National Guard registration portal, the unified university admissions platform, and the National Center for Assessment topped search rankings, indicating a growing public awareness of the importance of using official digital channels to conduct essential transactions. This trend underscores the maturity of Saudi Arabia's digital infrastructure and the complete reliance of citizens and residents on it for managing their daily and professional lives.
The artificial intelligence revolution in research
Globally and locally, 2025 was the year of artificial intelligence par excellence. The list revealed a strong Saudi passion for modern technology tools, with searches not limited to familiar names but encompassing a wide range of advanced models such as Google Gemini, DeepSeek, Hailuo AI, and Krea, in addition to ChatGPT and Seenjeem. This interest reflects the desire of Saudi society, especially its youth, to keep pace with global technological advancements and leverage these tools in education, work, and innovation, thus reinforcing the Kingdom's position as a rising technology hub in the region.
Saudi drama takes center stage in the entertainment scene
In the entertainment sector, local dramas have proven their ability to compete with international productions in capturing the attention of Saudi viewers. Series such as "Shabab Al-Bomb 13," a Ramadan phenomenon, and "Shari' Al-A'sha," which draws inspiration from heritage and culture, have garnered very high search volumes. Works like "Ummi" and "Kharif Al-Qalb" have also emerged, demonstrating the development and diversification of the Kingdom's entertainment industry to cater to the varied tastes of its audience, which aligns with strategies to support local content and the arts.
In conclusion, Google’s 2025 search trends offer a panoramic view of a vibrant society that combines adherence to its cultural identity through the arts with an ambitious outlook towards the future through the adoption of the latest technologies.
