Qarqee'an in Historic Jeddah: Reviving Heritage and Bringing Joy to Children
Saudi families and residents of Jeddah celebrated the traditional Ramadan festival of Garangao in the heart of the historic district (Al-Balad), amidst an atmosphere steeped in heritage and nostalgia. The event, professionally organized by Benchmark, featured the beloved characters "Azzouz and Joud," adding to the festive atmosphere and aiming to connect younger generations with authentic Saudi folk traditions through a safe and comprehensive cultural and entertainment experience.
Historical depth and authentic Ramadan traditions
The Qarqee'an celebration is one of the most prominent traditional customs that distinguishes the Gulf region and the Kingdom of Saudi Arabia during the holy month of Ramadan, and it is usually celebrated in the middle of the month. This occasion represents an integral part of the collective memory of the community, as children wear bright traditional clothes and go from house to house and neighborhood singing special songs for the occasion, asking for sweets and nuts. The importance of this custom is not limited to entertainment alone, but extends to reinforcing the values of generosity, social solidarity, and kinship ties, values that parents and grandparents have been keen to instill in children since ancient times.
Global organization in the heart of old Jeddah
The old quarters of Jeddah, with their antique wooden balconies and narrow alleyways, were transformed into a vibrant, joyous tableau, embodying the authenticity of the city's heritage in a modern and innovative style that resonates with contemporary aspirations. The event witnessed a remarkable turnout of families who flocked in unprecedented numbers to celebrate this annual tradition. The organizing company's expertise was clearly evident in its skillful management of the massive crowds and the intelligent design of visitor pathways that ensured smooth movement and a safe environment for everyone, thus enhancing the enjoyment of the event and facilitating easy access between the various entertainment venues.
Qarqee'an and the consolidation of national identity
Children roamed the squares of the historic district, singing traditional songs for the occasion, while families gathered to take commemorative photos and capture moments of joy. This celebration carries significant cultural and social dimensions that extend beyond mere entertainment; it directly contributes to strengthening national identity among the younger generation and connecting them to their historical roots amidst rapid modern changes. Furthermore, holding such events in heritage sites like Historic Jeddah, a UNESCO World Heritage Site, enhances the Kingdom's position as a leading regional and international tourist and cultural destination, in line with the objectives of Vision 2030, which places great importance on intangible heritage.
Visitors praised the skillful integration of entertainment with heritage, where the presence of contemporary characters and their connection to authentic traditions contributed to a rich visual and emotional experience. This celebration crowned the tireless efforts to enhance Jeddah's historical status as a vibrant cultural destination and a premier destination for families during holidays and festivals, ensuring these traditions remain alive and passed down from generation to generation.
