ATEEZ and BamBam's concert in Jeddah: A legendary K-pop night and a huge turnout
Jeddah experienced an unforgettable night as it hosted one of the biggest K-pop concerts of the year, delivering a dazzling musical experience that blended the magic of East Asia with the enthusiasm of the Saudi audience. The renowned Korean group ATEEZ and Thai singer BamBam shone in a breathtaking performance at the Abadi Al-Johar Arena, part of the Jeddah Season events, before a packed house that reflected the immense popularity of Korean music in the Kingdom.
The evening featured a masterful performance from K-pop stars, with the show combining intricate, world-class choreography with cutting-edge visual and lighting effects that transformed the stage into a vibrant and creative work of art. ATEEZ, leading figures of the fourth generation of K-pop, performed a selection of their most popular songs, characterized by their powerful rhythms and dramatic stage presence, while BamBam of GOT7 electrified the atmosphere with his charismatic presence and unique style, eliciting an enthusiastic response from the audience.
Saudi Arabia is a global destination for arts and entertainment
This concert is not a passing event, but rather comes in the context of a huge cultural and entertainment transformation that the Kingdom of Saudi Arabia is witnessing within Vision 2030. Over the past few years, the Kingdom has succeeded in establishing its position as a major destination for the world’s most prominent stars, especially K-pop stars, as the Kingdom’s cities have previously hosted global groups such as BTS, BLACKPINK and Super Junior, which confirms the cultural openness and entertainment diversity that the General Entertainment Authority seeks to achieve.
The organizational and artistic success of this evening at the Abadi Al-Johar Arena reflects the high level of infrastructure readiness in Jeddah to host major events. These events directly contribute to boosting tourism and entertainment, attracting visitors from within the Kingdom and abroad, which benefits the local economy and enhances the quality of life—a key objective of the Vision 2030 programs.
Public engagement and cultural bridge
The excitement continued until the very last moments of the performance, with the audience leaving the theater enriched by an exceptional musical experience. This powerful interaction highlights the role of music as a cultural bridge connecting peoples, where Korean culture and Asian rhythms converged with the vibrant spirit of Jeddah, creating a cultural spectacle that reflects the spirit of the times.
