Yaqoot from Zain Saudi Arabia wins gold at MENA Digital 2025
Zain Saudi Arabia’s digital service, Yaqoot, has achieved a new milestone for the Kingdom’s telecommunications sector by winning the gold award at the 2025 MENA Digital Awards. This recognition, in the “Best Performance Campaign” category, reflects the service’s technical and marketing excellence and its ability to deliver exceptional results through innovative digital strategies that resonate with the aspirations of the new generation.
A marketing strategy that leads to leadership
Yaqoot's receipt of this prestigious award was no accident; it was the culmination of a well-structured marketing strategy focused on "digital inclusion." This strategy aimed to empower customers with complete control over their communication experiences, from designing packages to managing services through the app. The winning campaign demonstrated the brand's ability to leverage data and analytics to precisely reach its target audience, contributing to enhanced customer loyalty and a significant increase in market share in record time.
Yaqoot and its support for digital transformation in the Kingdom
This win comes within the broader context of Saudi Arabia’s digital transformation journey under Vision 2030. Innovative digital services like “Yaqoot” play a pivotal role in this transformation by reducing reliance on traditional paper transactions and offering sustainable and environmentally friendly business models. The service relies entirely on Zain Saudi Arabia’s advanced 5G network infrastructure, ensuring high speed and efficiency that contribute to improving the digital quality of life for both individuals and businesses.
Customer-centric user experience
Commenting on this achievement, Ms. Najoud Al-Shehri, Executive Vice President of Strategy and Innovation at Zain Saudi Arabia, stated: “This win reflects Yaqoot’s commitment to delivering an advanced, customer-centric experience. We ensure that our digital solutions truly extend the user experience to achieve tangible impact and sustainable results, motivating us to continue innovating and delivering real value to our customers.” This statement underscores the company’s approach of placing user needs at the heart of its technological development process.
Regional standing and global standards
The MENA Digital Awards are one of the most prestigious regional platforms celebrating excellence in the digital world across the Middle East and North Africa. The awards gain their credibility from their reliance on rigorous international judging criteria and independent oversight to ensure integrity. Therefore, Yaqoot's gold award is an international recognition that Saudi digital products are now strongly competitive and leading the way in the region's technology landscape.
Smart solutions for a modern lifestyle
Yaqoot has successfully established itself as one of the most innovative products, offering a fully digital experience that eliminates the need to visit branches or submit paper documents. All processes, from ordering and activating the SIM card (either eSIM or traditional SIM) to automatic renewal, are handled through a smart and user-friendly application. This flexible model has not only attracted local users but has also proven effective in serving visitors, tourists, and pilgrims, enhancing the experience of visitors to the Kingdom and facilitating their connection with the world.
