Cultural communication and the role of national values in social cohesion
The King Abdulaziz Center for Cultural Communication, at the Asir Region Municipality Theater in Abha, explored mechanisms for strengthening social cohesion and addressing cultural changes during a broad intellectual forum held in partnership with the Saudi Journalists Association. The forum focused on the importance of cultural communication as an effective tool for consolidating authentic national values and building a vibrant, cohesive society capable of facing contemporary challenges effectively and competently.
Dimensions of cultural communication within the framework of Saudi Vision 2030
This intellectual gathering comes within the framework of the ongoing efforts undertaken by the King Abdulaziz Center for Cultural Communication since its establishment to promote the values of tolerance, coexistence, and moderation in society. These initiatives are closely aligned with the objectives of Saudi Vision 2030, which seeks to build a vibrant society that cherishes its national identity and actively contributes to the sustainable development process. The focus on the Asir region reflects the commitment to activating community dialogue across the Kingdom and engaging local cultural and media figures in shaping and guiding collective awareness towards constructive development.
Media and academic perspectives to consolidate the values of coexistence and tolerance
The dialogue session, skillfully moderated by journalist Taghreed Al-Alkomi, witnessed broad participation from a select group of academics and specialists. Dr. Issa Al-Mustanir, Director of the Saudi Journalists Association in the Asir region, presented in-depth media and social perspectives on the role of modern media in guiding public opinion towards adopting the values of tolerance and positive coexistence.
For his part, Dr. Adel Asiri, Head of the Department of Arabic Language and Literature at King Khalid University, enriched the meeting's discussions by talking about the linguistic and cultural dimension in promoting national identity, alongside Dr. Ahmed Al-Qarni, Director General of Corporate Communication at the Asir Region Development Authority, who reviewed effective communication strategies in supporting local development and social cohesion among the various segments of society.
The expected impact of the intellectual gathering locally and regionally
The significance of this event lies in its ability to offer practical solutions and actionable recommendations for strengthening social cohesion in the face of globalization and rapid cultural openness. Locally, the gathering contributes to protecting youth from alien ideologies and promoting the values of good citizenship and mutual respect. Regionally and internationally, the Kingdom's success in presenting a model of peaceful coexistence and national unity reinforces its position as a leading soft power in promoting global peace and stability, emphasizing that genuine development begins with a strong domestic front and a robust social fabric.
At the conclusion of the meeting, the participants stressed the need to develop clear and sustainable strategies to build a robust society that has sufficient flexibility to keep pace with global changes without compromising its cultural identity and established values.
