Turki Al-Sheikh: Abadi Al-Johar's theater is an architectural masterpiece in Jeddah
His Excellency Turki Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, inaugurated the new headquarters of Benchmark Group in Jeddah. During this strategic visit, His Excellency toured the Abadi Al-Johar Theater, praising its world-class facilities and describing it as a unique architectural masterpiece. The inauguration, attended by the company's Chairman of the Board, Zaki Hassanein, and CEO, Mohammed Zaki Hassanein, reflects the Kingdom's ongoing commitment to developing the infrastructure of the entertainment sector and organizing major events.
An ambitious vision and a tribute to Saudi art
This step comes within the framework of the comprehensive renaissance witnessed by the entertainment sector in the Kingdom of Saudi Arabia, as part of the objectives of Vision 2030. The General Entertainment Authority has been keen to name major landmarks after prominent figures in Saudi art, hence the naming of the Abadi Al-Johar Theater in honor of the great artist's career, which has enriched the Saudi and Arab art scene for decades. This blend of authenticity and technological advancement reflects the leadership's commitment to celebrating cultural history while building an entertainment future that meets global standards. During his tour of the Benchmark company's administrative offices, Al-Sheikh reviewed the operational work system and listened to a detailed explanation from the young staff about the initiatives and future plans that support organizing events according to the highest professional standards.
Abadi Al-Johar Theater: Ready infrastructure and world-class facilities
Following his administrative tour, Advisor Turki Al-Sheikh visited the Abadi Al-Johar Arena, where he inspected the main facilities and event halls. The theater boasts state-of-the-art technology and advanced sound and lighting systems, enabling it to host major events. At the conclusion of his visit, Al-Sheikh affirmed that this venue is among the most beautiful theaters in the Middle East, noting that its advanced technological capabilities enhance the infrastructure of the entertainment sector in Jeddah, making it a preferred destination for the largest artistic and theatrical performances.
Economic and tourism impact that transcends borders
These entertainment projects have an impact not only on the local level but also regionally and internationally. Locally, this infrastructure contributes to creating thousands of job opportunities for Saudi youth, a fact praised by Al-Sheikh when he commended the remarkable presence of young Saudi talent at Benchmark. Regionally and internationally, the presence of facilities of this scale positions Jeddah on the global tourism map as a leading destination for hosting international festivals and events. Al-Sheikh also emphasized the importance of utilizing the new venue and its facilities to host theatrical performances and diverse initiatives, given the rapid development Jeddah is witnessing, supported by high-quality projects.
Empowering national companies and supporting local content
The Chairman of the General Entertainment Authority added that the Saudi entertainment market is witnessing promising opportunities that necessitate strengthening the presence of national companies in the production sector. He emphasized the important role of Benchmark in this regard through strategic partnerships with specialized entities both locally and internationally, which directly contributes to supporting local content and expanding the scope of the entertainment industry. For his part, Zaki Hassanein expressed his deep gratitude to Advisor Turki Al-Sheikh for his continued support, affirming that this support is the true motivation for delivering exceptional entertainment experiences.
Improving quality of life according to sustainable standards
Following the tour, Benchmark CEO Mohammed Hassanein explained that the company is working diligently to keep pace with the Kingdom's remarkable development. This is being achieved by adopting international standards that contribute to strengthening the regional and international presence of the Saudi events industry, thus fulfilling the wise leadership's aspirations to build a sustainable sector that effectively enhances the quality of life. Hassanein expressed his appreciation for the ongoing guidance and insightful vision of His Excellency Advisor Turki Al-Sheikh, which has been the cornerstone of the company's development and the advancement of the entertainment sector towards broader and more comprehensive horizons.
