Hail Winter 2025: Discover the magic of nature and the treasures of world heritage

As part of the "Saudi Winter" program launched this year by the Saudi Tourism Authority under the slogan "Winter in the Life," the Hail region stands out as an exceptional tourist destination in the north of the Kingdom. Known as the "Bride of the North," this region has opened its doors wide to nature and adventure enthusiasts from within the Kingdom and abroad, offering a rich experience that goes beyond mere historical narrative, creating a vibrant tourist experience that blends the majestic mountains with the warmth of authentic Arabian hospitality.

Historical depth and strategic location throughout the ages

It is impossible to discuss Hail without addressing its deep historical roots, stretching back thousands of years. Its strategic location made it a vital passage for trade caravans and a route for pilgrims, endowing it with a unique cultural diversity. The ancient city of Jubbah, a UNESCO World Heritage Site, stands as a living testament to this history. It contains rock carvings and drawings on Jabal Umm Sinman dating back to the Stone Age, telling stories of climate change and human life in the Arabian Peninsula, making it an open library for researchers and tourists interested in the history of ancient civilizations.

Geographical diversity and unforgettable natural adventures

Hail is characterized by its diverse and captivating landscape, ranging from the towering granite mountains of Aja and Salma to the vast golden deserts. This variety makes it an ideal destination for camping enthusiasts, off-road adventurers, and hikers. The region offers unique experiences such as cave exploration, stargazing away from the hustle and bustle of city life, and a visit to the palace of Hatim al-Tai in the village of Tuwaran, where visitors can immerse themselves in the story of the most generous of Arabs and experience the legend of generosity associated with the region.

Modern destinations and diverse entertainment events

In addition to its historical heritage, Hail boasts modern attractions that cater to the aspirations of Saudi families and foreign tourists. Among the most prominent of these are:

• Al-Aziziyah Farm: In the city of Al-Khat, which has been transformed into an integrated tourist and sports center that hosted rounds of the “Hail Drift” championship.
• Al Adham Park: Nestled in the mountains, it offers a unique cultural and recreational experience, including the monthly “Qamra” event that revives folk arts such as the Samri, and horse and equestrian shows.
• Hayr Al-Surur Museum: which takes the visitor on a journey through time inside a traditional mud house that embodies the details of old Saudi life with extreme accuracy.

The economic impact and future of tourism in Hail

These diverse events and activities are part of the Kingdom's Vision 2030, which aims to diversify income sources and make tourism a cornerstone of the national economy. The recent visit of His Excellency the Minister of Tourism, Ahmed Al-Khatib, to the region, concluding his tour of the Northern Trail, reflected the government's strong commitment to developing tourism infrastructure in Hail. The "Saudi Winter" program, which includes more than 1,200 tourism products in partnership with the private sector, contributes to boosting local economic activity, creating new job opportunities for the region's residents, and solidifying Hail's position as a competitive regional and global tourist destination capable of attracting investment.