Haram Terrace Auction: A major investment opportunity in Ajyad Makkah
Investors and real estate developers in Saudi Arabia are turning their attention to the holy capital, as Adeer Real Estate Company, under the supervision of the Enforcement and Liquidation Center “Enfaz”, announced the offering of a rare and distinctive real estate opportunity through the “Haram Terrace” public hybrid auction.
This prominent real estate event is scheduled to take place on Tuesday, December 30, 2025. To ensure the widest possible participation and facilitate access for investors, the auction will be held in a hybrid format; in person at 4:30 PM in the Grand Makkah Hall in the Al Naseem district of Makkah, and electronically via the “Somtak” platform for specialized auctions.
Details of Al Jawhara Real Estate in Ajyad District
This opportunity centers on a mixed-use residential plot of land located in the heart of the historic Ajyad district, with a total area of 6,985.88 square meters. The land derives its unique value from its strategic location within the central area, its direct proximity to the Holy Mosque in Mecca, and its direct access to the vibrant Ajyad Road. This location makes it a major attraction and a vital hub for visitors to the Holy Mosque, thus qualifying it as an investment project with sustainable returns.
The strategic and economic importance of the central region
This auction is particularly significant given the economic and developmental context in Mecca, in line with the Kingdom's Vision 2030, which aims to increase the city's capacity to accommodate pilgrims and visitors to 30 million annually. This trend is creating unprecedented demand for luxury hotels and residential towers in the central area surrounding the Grand Mosque.
The Ajyad district is historically and geographically one of the most important neighborhoods in Mecca, distinguished by its close proximity to the Grand Mosque. This makes properties there rare assets that maintain their value and appreciate continuously. Investing in such locations is not merely a real estate transaction, but a contribution to developing the infrastructure of the hospitality sector in the holiest place on earth.
Transparency and technology in real estate auctions
The oversight of the Enforcement and Liquidation Center (Enfaz) over the Haram Terrace auction enhances the credibility of the offering and ensures the highest standards of transparency and fairness in the sales process. Furthermore, the use of technology through the Soumtek platform reflects the advancements in real estate auction mechanisms in the Kingdom, enabling investors from various regions to participate in the bidding process with ease and convenience.
In closing, Adeer Real Estate Company welcomed all inquiries from those interested in this promising investment opportunity, inviting those wishing to participate to contact the designated numbers: 920004024 – 0537588801, to learn all the details and conditions related to the auction.
