A welcoming initiative for female visitors to the Prophet's Mosque during the Hajj season

The Women's Religious Affairs Department at the Prophet's Mosque launched the "Welcome" initiative during the first Hajj season of 1447 AH, a pioneering step aimed at enhancing the experience of female pilgrims. This initiative seeks to provide welcoming and humane programs that highlight the authentic Saudi hospitality and the unique character of this holy place, and it comes as part of a comprehensive system of services dedicated to female visitors to the Prophet's Mosque. The initiative includes warmly welcoming female visitors before they complete their Hajj rituals, offering them hospitality, souvenirs, and enriching materials available in several languages, expressing feelings of Islamic brotherhood and praying for their accepted Hajj and rewarded efforts, thus contributing to strengthening their spiritual experience and enriching their religious and intellectual awareness.
The historical context of the Kingdom's efforts in serving the pilgrims
Throughout history, serving pilgrims, Umrah performers, and visitors has been a cornerstone of Saudi Arabia's policy since its unification. Major expansions of the Two Holy Mosques have been undertaken, and the service system has continuously evolved to accommodate the increasing numbers of Muslims arriving from all corners of the earth. These efforts have not been limited to construction and security aspects alone, but have extended to include humanitarian and religious dimensions that touch the hearts of visitors and enrich their spiritual experience.
In this context, these blessed steps come as a natural extension of this long-standing historical legacy of honoring the guests of God. The care given to female visitors to the Prophet's Mosque reflects the wise leadership's commitment to providing a safe and comfortable spiritual environment, where all human and technological resources are harnessed to ensure the performance of rituals with ease and tranquility.
The objectives of the Tarhab initiative and its impact on the local and international levels
holds The Tarhab initiative immense importance that extends far beyond the Prophet's Mosque, leaving a profound impact at the local, regional, and international levels. Locally, the initiative contributes to empowering qualified Saudi women, thereby enhancing their participation in community service and showcasing their capabilities in crowd management and the efficient delivery of religious and guidance services. These efforts also support the operational plans of the General Presidency for Religious Affairs at the Grand Mosque and the Prophet's Mosque.
On both regional and international levels, the provision of enriching content in multiple languages and the warm welcome leave a positive and lasting impression on female visitors returning to their home countries. This impact conveys a bright image of the Kingdom of Saudi Arabia as the custodian of the Two Holy Mosques and enhances the Kingdom's soft power in the Islamic world. The visitor's sense of appreciation and care deepens the spiritual and religious bonds between Muslims across the globe.
Integration with Saudi Vision 2030 and the Guests of God Service Program
These awareness and guidance initiatives are closely aligned with the objectives of the Kingdom’s Vision 2030, specifically the Guests of God Service Program. This program aims to transform the Hajj and Umrah experience by facilitating the hosting of more pilgrims and easing access to the Two Holy Mosques, while providing high-quality services. The efforts undertaken at the Prophet’s Mosque, including the distribution of gifts and the provision of religious guidance, are an integral part of this ambitious vision, which seeks to enrich the religious and cultural experience of every visitor, making their spiritual journey an unforgettable memory.



