Korea Zone at Boulevard World: A Cultural Experience at Riyadh Season

Boulevard World, one of the highlights of Riyadh Season 2025, continues to dazzle visitors with exceptional global experiences. The South Korea as a cultural icon, taking visitors on a complete sensory journey to the heart of East Asia. The experience extends beyond visual replicas of architectural landmarks to include live performances that artfully blend traditional music with modern K-Pop rhythms, reflecting the vibrant spirit of Korean street life and its everyday details.

An interactive experience that goes beyond mere viewing

In this unique zone, visitors are transformed from mere spectators into active participants. A unique interactive experience unfolds, allowing the public to immerse themselves in the essence of Korean culture, from traditional clothing (hanbok) to the world-renowned culinary arts and cosmetics. The zone opens its doors to diverse experiences, offering visitors a chance to discover the culture in a vibrant and direct way, where art intersects with tradition. The space becomes an open forum for interaction and shared experience, transporting visitors from the atmosphere of Riyadh to the bustling streets of Seoul in moments.

Cultural context and importance of the event

The significant interest in the South Korean zone stems from the growing popularity of Korean culture, the "Hally Wave," in Saudi Arabia and the wider Arab region. The zone's presence at Boulevard World embodies the spirit of cultural openness embraced by the Kingdom within its Vision 2030. Riyadh Season provides a global platform for cultural exchange, further solidifying Riyadh's position as a world-class tourist and entertainment destination capable of attracting millions of visitors from around the globe.

Amazing diversity in the areas of Riyadh Season 2025

In addition to the Korean charm, the various areas of Riyadh Season witnessed a high density of attendees, reflecting the season's success in catering to different tastes:

• Al Suwaidi Park: It has emerged as a cultural beacon highlighting the heritage of peoples, offering rich experiences that include food, arts, fashion, and handicrafts from a number of countries, promoting the concept of "global harmony".
• Boulevard City: It continued to attract audiences with its theaters, concerts and diverse entertainment shows, cementing its position as the beating heart of the season.
• Beast Land: The zone presented by the global content creator MrBeast, has seen a large turnout since its opening, offering an interactive entertainment experience that combines adventures and challenges in a space designed to suit all ages.

Global sporting events

The sporting scene was also vibrant, with major events contributing to increased audience attendance, most notably "The Ring IV" world boxing night. This event hosted prominent international fights and proved a major draw for combat sports fans, confirming Riyadh Season's ability to host the biggest global sporting events.