Al-Mawsim Market in Diriyah: 70 years of Saudi-Japanese relations

In an atmosphere blending the rich history of Najd with the authenticity of Japanese culture, the “Season Market,” one of the highlights of the 2025-2026 Diriyah Season, celebrates the 70th anniversary of diplomatic relations between the Kingdom of Saudi Arabia and Japan. This event underscores the deep ties that bind the two nations, transcending political and economic boundaries to encompass cultural and humanitarian dimensions.

Historical depth and strategic partnership

The roots of Saudi-Japanese relations date back to 1955, and the past seven decades have witnessed remarkable development across various fields. This cooperation extends beyond the energy and technology sectors to include cultural exchange, culminating in the Saudi-Japanese Vision 2030. The Diriyah celebration of this occasion highlights how heritage can serve as a common language, with the market showcasing points of convergence between the two cultures, such as a deep respect for tradition and an attention to meticulous craftsmanship.

The Meeting of Civilizations: From Kyoto to Diriyah

This year's market features a unique blend of Kyoto's rich Japanese culture and the traditional markets of Najd in the historic Al-Tawali'a district. Visitors will experience a distinctive visual and sensory experience, where the iconic Japanese katana swords stand alongside the luxurious Saudi bisht, a subtle symbolic gesture. Japanese threads and fabrics have long been integral to the making of fine Saudi bishts, reflecting a long-standing cultural exchange between the two nations.

Interactive activities and a complete experience

The market offers its visitors a rich experience that includes:

• Taste the flavors: blending authentic Saudi coffee with Japanese tea and matcha rituals.
• Arts and Crafts: Workshops for wood carving, painting, and learning the basics of the Japanese language.
• The atmosphere of Al-Nijnaj: Recapturing the hustle and bustle of old markets and their social activity in a modern style.

Large areas were also allocated for families and children to play popular games from both countries, which promotes the concept of knowledge exchange among the younger generations.

Cultural and touristic importance

The selection of the Al-Tawale’a area, situated on the banks of Wadi Hanifa, is a strategic choice to highlight Diriyah’s identity as a global heritage destination. Just as this area served as a trading post during the First Saudi State, it is now a meeting point for global cultures. This event contributes to supporting the goals of the Kingdom’s Vision 2030, which aims to make Diriyah a global cultural center and enhance the Kingdom’s soft power by hosting events that showcase cultural diversity and openness.

The market is expected to witness an increasing turnout of visitors and tourists, given its innovative blend of authenticity and modernity, making it a living example of successful cultural diplomacy.