Sneaker Con Jeddah 2026: The largest gathering of rare shoes in Jeddah Season
The highly anticipated edition of Sneaker Con Jeddah 2026, the world's largest event for athletic footwear and street culture, kicked off today, Sunday, at the iconic Jeddah Corniche Circuit. This exceptional three-day event is a key component of this year's Jeddah Season calendar, positioning the Kingdom on the global fashion map and attracting thousands of enthusiasts and collectors of rare items from around the world.
A rich history and global experience on Saudi soil
Sneaker Con is more than just a trade show; it's a cultural phenomenon that originated in the United States and has since toured major cities worldwide, eventually arriving in Jeddah. The event's success is a testament to the Kingdom's cultural and entertainment openness, providing a unique platform that combines the passion for collecting and investing in valuable collectibles. The Jeddah 2026 edition is particularly significant as it blends international appeal with local identity, reflecting the evolving tastes of Saudi youth and their growing interest in fashion and contemporary style.
A huge marketplace bringing together 100 brands
The exhibition boasts unprecedented diversity, with Sneaker Con Jeddah 2026 hosting over 60 prestigious international brands, including renowned names like Heat Archive and SWOOSHLIFE, showcasing exclusive pieces not readily available in traditional markets. In a move supporting the local creative economy, 40 Saudi brands are also participating, providing Saudi designers and entrepreneurs with a golden opportunity to display their creations alongside major international players, thus enhancing the competitiveness of Saudi products in the retail and fashion sectors.
Reliability and documentation: the beating heart of the event
To ensure a safe and reliable visitor experience, the exhibition features a central "Authentication Booth," located in the heart of the market. This section is staffed by a team of international experts specializing in the meticulous examination and verification of shoes' authenticity and compliance with global standards. This service is crucial in the world of sneakers, where some items can fetch astronomical prices, making trust and credibility paramount in all buying, selling, and trading transactions within the exhibition.
Integrated entertainment and artistic activities
Sneaker Con offers more than just retail; it's a comprehensive entertainment experience suitable for all ages. The "Art Zone" stands out as a major attraction, allowing visitors to unleash their creativity by painting on shoes and sportswear under the guidance of international artists. The event also generates excitement with the "Crep Protect" competition and the "FOR 40 40" game, offering valuable prizes including rare sneakers and exclusive accessories. Dedicated food and beverage areas and interactive photo booths provide visitors with opportunities to capture memorable moments.
Jeddah Season: Boosting Tourism and Entertainment
Hosting this global event reaffirms Jeddah's position as a leading tourism and entertainment destination in the region, aligning with the goals of the Kingdom's Vision 2030 to diversify the economy and enhance quality of life. Jeddah Season continues to surprise by attracting events that blend culture, sports, and entertainment, contributing to attracting tourists from both within the Kingdom and abroad, and solidifying Jeddah's image as a global city that fosters creativity and hosts major, high-quality events.
