Sharurah Winter Festival 8 Events: Heritage and Entertainment in Najran
of the Sharurah Winter Festival witnessed a remarkable turnout, with over 2,000 visitors flocking to enjoy the unique winter atmosphere of Sharurah Governorate in the Najran region. This festival further solidifies the governorate's position as a preferred winter tourist destination, blending the authenticity of the past with modern technology in an entertaining format suitable for all family members.
The variety of activities: ranging from "camel-throwing" to electronic games
This year's festival was distinguished by its wide variety of activities, catering to diverse interests and age groups. Events included traditional competitions that recreated the desert environment, such as the "Camel Throwing" competition, which demands strength and physical skill, and the "Sand Jumping" competition, showcasing the physical fitness of the region's youth. The festival also embraced modernity, featuring dedicated spaces for electronic games that appeal to young people and children, as well as children's theater performances that offered both entertainment and education, and sessions for learning to ride horses and camels, giving visitors a chance to experience Bedouin life firsthand.
Sharurah... the bride of the Empty Quarter and a winter tourism destination
The Sharurah Winter Festival derives its significance from the province's unique geographical location, earning it the nickname "Bride of the Empty Quarter." At this time of year, Sharurah enjoys a mild and warm climate compared to other regions of the Kingdom, making it an ideal haven for those seeking warmth and camping amidst the golden sand dunes. These events align with the tourism boom underway in Saudi Arabia as part of Vision 2030, which aims to revitalize domestic tourism and leverage the natural and cultural heritage of various regions. Winter festivals are a cornerstone in bolstering the local economy and supporting local producers and artisans.
Strengthening national identity and passing on heritage to future generations
In a statement regarding the festival's success, the festival's executive director, Mohammed Ramadan Al Kathiri, explained that the events were carefully designed to add excitement and enjoyment for visitors and participants. Al Kathiri emphasized that the goal was not limited to entertainment alone, but extended to education, introducing visitors to new skills and reviving cultural heritage. He stressed the importance of such events in familiarizing current generations with the culture of their ancestors and instilling values of authenticity through direct engagement with this heritage.
Tangible economic and social impact
Al-Kathiri also noted that the festival successfully attracted thousands of visitors from within and outside the region, reflecting the success of the marketing and organizational plans. This influx of people contributes to revitalizing commercial activity in the province, from the accommodation and hotel sector to traditional markets and restaurants. The festival is expected to continue generating positive returns for the local community, further solidifying Sharurah's position on the Saudi tourism map as a must-visit winter destination.
