Shopping in Sha'ban: Ramadan preparations and avoiding crowds
Local markets in Saudi Arabia are witnessing exceptional commercial activity during the current month of Sha'ban, as families rush to secure their Ramadan supplies and necessities well in advance. This comes as part of a growing community strategy aimed at easing financial burdens and avoiding the usual peak crowds that typically arrive with the sighting of the new moon, thus allowing those fasting to focus on spirituality and worship away from the hustle and bustle of the markets.
The cultural and economic dimension of early preparation
Historically, the month of Sha'ban represents a significant transitional period in local culture, encompassing not only physical purchases but also the psychological and spiritual preparation of homes to welcome the "honored guest" (Ramadan). This economic activity is a vital indicator of the recovery of purchasing power and the activity of the retail sector, as Ramadan represents the peak of annual sales for the food and luxury goods sectors in the Arab region in general and the Gulf region in particular.
During a field visit, Al-Youm observed a growing trend among families to purchase essential items. Merchant Ibrahim Al-Junaid confirmed that the month of Sha'ban has become the peak season. He noted that demand extends beyond basic foodstuffs, sweets, and frozen items like samosas, encompassing complete Ramadan hospitality preparations, reflecting the evolution of Saudi culinary culture and its attention to detail.
The oud and incense market is booming
In a related context, Al-Junaid revealed a significant increase in sales of oud and incense during this period. This rise is attributed to the deep-rooted place of perfume in Saudi and Gulf folklore, where people are keen to fumigate their homes and mosques seeking divine reward and honoring religious rites. Using perfume is an integral part of the rituals of the holy month and a symbol of authenticity and hospitality towards guests and worshippers.
For his part, perfume merchant Ali Saleh explained that the market is witnessing a noticeable surge in activity, driven by early preparations from both retailers and wholesalers. He noted the influx of traders from neighboring governorates such as Jubail and Al-Ahsa to bolster their stocks. He indicated that consumer tastes have shifted significantly towards luxury niche perfumes, describing the market's economic situation as "very good" in terms of cash flow.
Financial awareness and the role of regulatory bodies
On the other hand, consumers' strategies for managing their budgets varied. Shopper Nasser Al-Hajri indicated his preference for early shopping to avoid parking congestion and checkout lines, and to achieve careful financial planning for his family. Al-Hajri dismissed the possibility of price gouging, praising the vital role of regulatory bodies and the Ministry of Commerce, which impose strict controls to ensure price stability and ample supply, thus preventing any attempts at manipulation during peak periods.
Calls for rationalizing consumption and rejecting waste
Despite the financial abundance, voices of awareness have emerged calling for more responsible consumption. Shopper Khalid Batarfi believes that preparing for Ramadan shouldn't be solely driven by financial considerations, warning against the waste resulting from excessive, emotionally driven buying. His sentiments are echoed by shopper Abdulwahab Al-Matroud, who explained that he only buys enough for two days to ensure the quality of fresh food. He also pointed out that the deeply rooted social custom of exchanging dishes among neighbors and relatives effectively reduces the need for frequent shopping and strengthens family ties and social solidarity.
