BLACKPINK's Jennie wins Bonsang and breaks records with her album Ruby
In another achievement to add to her impressive record, global superstar Kim Jennie of the renowned girl group BLACKPINK the prestigious Bonsang Award, given to the top 10 artists, at a recent major Korean music awards ceremony. This accolade further solidifies Jennie's status as a pillar of the K-Pop music industry and her growing influence on the international stage.
A journey of excellence and artistic independence
This win is not just a fleeting recognition, but a culmination of a smart and deliberate artistic journey. Since her debut with BLACKPINK, Jennie has carved a unique path for herself, combining the power of group performances with the undeniable charisma of a solo artist. This award takes on special significance given Jennie's focus on strengthening her independent artistic identity, particularly after establishing her own label, "Odd Atelier," which has granted her greater creative freedom, clearly reflected in the quality of her musical productions and artistic choices that resonate with a global audience.
The album "Ruby"... a musical phenomenon in 2025
Speaking of numbers, which don't lie, Jennie achieved phenomenal success in 2025 with the release of her solo album "Ruby." This masterpiece didn't go unnoticed; it surpassed 2.1 billion on the giant platform Spotify, thus claiming the title of the most-streamed K-pop album of the year. This massive figure reflects Jennie's vast fan base and her ability to compete with major Western stars on their home turf.
The album was released in March as the result of a strategic collaboration between her own company, Odd Atelier, and music production giant Columbia Records. It includes 15 songs in which Jennie presented a rich and varied musical feast that blends modern pop rhythms, bold hip-hop, and emotional R&B music, with the participation of a selection of international stars who added a special flavor to the work.
Critical acclaim and influence in the fashion world
Ruby's success wasn't limited to audience numbers; it also garnered critical acclaim. The album was selected for "Best of 2025" lists by prestigious music publications such as Rolling Stone , Billboard , NME , and Complex . The inclusion of a single K-pop album on these global lists is a historic achievement that reinforces the soft power of Korean music.
Alongside her musical success, Jenny continues to solidify her position as a global fashion icon, known as "Human Chanel" and an ambassador for several international brands, making her influence extend beyond the stage to fashion runways and magazine covers, thus creating a complete personal brand.
A world tour and future stops
Capitalizing on this resounding success, Jenny launched her world tour, "The Ruby Experience," which included dazzling performances in art capitals such as Los Angeles, New York, and Seoul. All eyes are now on her highly anticipated participation in Coachella 2025 , where the world awaits to see how Jenny will once again captivate audiences, confirming that 2025 is undoubtedly her year.
