Details of the launch of Saudi Summer 2026 events with the participation of 140 entities

Under the patronage of His Excellency the Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority, Mr. Ahmed Al-Khatib, a comprehensive workshop was launched to discuss the features of Saudi Summer 2026, with the participation of more than 140 strategic partners representing the public and private sectors. This prominent gathering aims to review the features of the new tourist season and develop proactive plans to ensure an exceptional experience that meets the expectations of visitors from within the Kingdom and abroad, reflecting the rapid development witnessed by the Saudi tourism sector.

This step builds upon the successive successes achieved by previous tourism seasons since the launch of Saudi Vision 2030, which established the tourism sector as a key pillar for diversifying income sources and reducing dependence on oil. Since the establishment of the Saudi Tourism Authority, the Kingdom has worked to develop its tourism infrastructure and launch massive promotional campaigns that have contributed to transforming the tourism landscape in the region. This legacy of dedicated work paves the way for organizing more innovative and integrated future tourism seasons.

Review of tourism products in Saudi Arabia summer 2026

The workshop, organized by the Saudi Tourism Authority under the slogan "Our Summer, Our Way," served as a vital platform to explore opportunities for integration among all stakeholders in the Kingdom's tourism sector. The event featured a detailed presentation of new tourism products, including luxury hospitality facilities, travel and tourism companies, major event organizers, and entertainment and shopping destinations. These collaborative efforts aim to provide diverse and flexible options that meet visitors' expectations and offer them unforgettable experiences.

Economic impact and regional and international standing

This event holds immense significance that extends far beyond local boundaries, as the new tourist season is expected to have a widespread positive impact. Domestically, the program will revitalize the economy, create thousands of jobs for young Saudis, and support small and medium-sized enterprises. Regionally and internationally, the early and meticulous preparations will enhance the Kingdom's competitiveness as a leading global tourist destination, capable of attracting tourists from all continents, thus solidifying its position on the international tourism map and attracting further foreign investment.

Strategic partnership with the private sector

During his address at the workshop, the Minister of Tourism emphasized that this meeting reflects the Ministry and the Authority's commitment to building a genuine and effective partnership with the private sector to ensure the program's success through integrated efforts. He explained that showcasing products on a unified platform facilitates easy and convenient access for targeted tourists, highlighting the importance of proactively addressing challenges to deliver a comprehensive tourism experience. He further stated that the private sector is a key driver of the summer season, affirming the Authority's dedication to supporting it in providing high-quality services to tourists.

For his part, the CEO of the Saudi Tourism Authority, Fahd Hamidaddin, emphasized the Authority's commitment to unifying visions and integrating efforts at all stages of the program's implementation. He noted that the active participation of the private sector reflects its pivotal role in supporting tourism initiatives and developing promotional experiences to attract visitors year-round, thus ensuring the sustainability of tourism growth.

Enchanting destinations and complete family experiences

This year's tourism program offers a diverse range of destinations, including the cool highlands of Asir, the stunning Red Sea coast, Jeddah (the "Bride of the Red Sea"), Taif (the "City of Roses"), and the enchanting natural beauty of Al-Baha. The program provides carefully designed activities and events for all ages, with a particular focus on children, families, and groups. Flexible options combine enjoyable entertainment with breathtaking scenery and authentic Saudi culture, making the Kingdom the ideal summer holiday destination.