Scouts and Qiddiya: 'We Play Together' Initiative to Empower the Kingdom's Youth
A unique partnership between entertainment and community work
In a strategic move aimed at integrating meaningful entertainment with community service and enhancing the quality of life for young people, the Saudi Arabian Scouts Association announced its active participation in the “Let’s Play Together” initiative launched by Qiddiya Investment Company. This partnership will activate the scouts’ field role through a program of scheduled visits for scout units to the Qiddiya project, the Kingdom’s future capital of entertainment, sports, and culture, opening new horizons for boys and young men to combine personal development with community service.
The historical context of scouting and its national role
The scouting movement in Saudi Arabia boasts a long and distinguished history spanning decades, founded on the principles of community service and the holistic development of youth—physically, intellectually, and spiritually. Saudi scouts have consistently been at the forefront of volunteer work during major national events, such as serving pilgrims performing Hajj and Umrah, and participating in the organization of national activities. Their involvement in the “Let’s Play Together” initiative is a natural extension of this pioneering role, aligning with their educational objectives of shaping the character of young people, strengthening their sense of national belonging, and encouraging their positive engagement with the Kingdom’s ambitious development projects.
The Qiddiya project and its objectives within Vision 2030
The Qiddiya project is one of the Public Investment Fund's mega-projects and a cornerstone in achieving the goals of Saudi Vision 2030, which seeks to build a vibrant society, a thriving economy, and an ambitious nation. The project aims to become a global destination for entertainment, sports, and the arts, contributing to the diversification of national income sources and creating new job opportunities. The launch of community initiatives such as "Let's Play Together" reflects the project management's deep understanding of the importance of community engagement. Qiddiya's objectives extend beyond mere construction to include human development and empowering the local communities surrounding the project, specifically in Riyadh and the governorates of Al-Muzahmiya and Dhurma, ensuring they are an integral part of its success story.
The expected impact of the initiative on youth and society
This initiative is expected to have a multifaceted positive impact. Locally, it will provide participating youth with a unique opportunity to gain firsthand experience of one of the nation's largest projects, fostering a sense of pride and belonging. It will also offer them advanced educational and recreational experiences that will broaden their horizons and develop their skills. Nationally, this partnership serves as a model for fruitful collaboration between the government, non-profit, and private sectors, demonstrating how major development projects can be engines of sustainable social development. Empowering youth through these programs ensures the development of a conscious and responsible generation, capable of contributing effectively to their nation's future.
