The Rose and Aromatic Plants Forum in Taif concluded successfully
Festival in Taif concluded with resounding success The Rose and Aromatic Plantsafter 17 consecutive days of diverse activities at the renowned Al-Ruddaf Park in Taif Governorate. This edition witnessed a remarkable public turnout and a large attendance of visitors and tourists, with the active participation of over 100 exhibitors representing rose growers, specialized factory owners, and local producers showcasing their creative products in this vital sector.
Historical roots: Taif's story with rose cultivation
Taif, nicknamed the "City of Roses," is the birthplace of the Taif rose, a variety whose name has been intertwined with the region's history for centuries. Rose cultivation in Taif dates back to ancient times, as the region's unique geography and cool, temperate climate in the Sarawat Mountains provided an ideal environment for this distinctively fragrant plant. More than just an agricultural product, the Taif rose has evolved into a cultural and heritage symbol, reflecting the region's identity and inspiring poets and writers. The secrets of rose cultivation and distillation have been passed down through generations in Taif, making this industry a source of pride for Saudis and attracting visitors from around the world eager to learn about this time-honored traditional craft.
A tour inside the Rose and Aromatic Plants Forum in Taif
Many participants and rose growers praised the high level of professional organization at Taif Rose and Aromatic Plants Festival . They emphasized that the large number of visitors directly contributed to boosting commercial activity within the pavilions and enhanced marketing opportunities for local products. In addition to the diverse exhibits and the participation of numerous prominent brands, the "Rose Walkway" was one of the festival's highlights. Stretching 200 meters, its design and visual identity were inspired by the beauty of Taif roses, making it a major attraction for taking souvenir photos and enjoying the enchanting aromatic atmosphere.
The economic and tourism impact of rose festivals locally and internationally
The importance of this annual event extends far beyond mere entertainment; its impact encompasses profound economic and tourism dimensions at the local, regional, and international levels. Locally, the event contributes to the creation of seasonal and permanent employment opportunities, bolstering the local economy of Taif Governorate by increasing hotel occupancy rates and stimulating the retail and restaurant sectors. Regionally and internationally, the event reinforces Saudi Arabia's position as a leading agritourism destination, aligning with the objectives of Saudi Vision 2030. It also opens up vast opportunities for exporting Saudi perfume products to global markets, showcasing the quality of the national industry and positioning Taif roses as strong competitors to the world's most renowned perfume brands.
Supporting innovation and developing local products
In a related context, the event organizer, Professor Abdulrahman Al-Juaid, explained that this year's forum focused primarily on creating a suitable and stimulating environment for the participation of the largest possible number of farmers and factory owners, with the aim of providing real and tangible support for local produce. Al-Juaid pointed to the remarkable development witnessed in the Taif rose products industry, which is no longer limited to traditional perfumes and oils, but has expanded to include more than 40 diverse products used in cosmetics, skincare, and even food industries, reflecting the level of innovation and growth in this promising sector.
