Saudi Founding Day: Traditional fashion revitalizes the Kingdom's markets
Exceptional business activity as the founding day approaches
Markets and shopping centers across Saudi Arabia are witnessing a significant surge in commercial activity as the Kingdom's National Day, celebrated annually on February 22nd, approaches. Traditional clothing such as the thobe, shemagh, and dagla are among the most popular items, as citizens and residents alike celebrate this national occasion by wearing garments that reflect the rich cultural heritage of Saudi Arabia. This high demand not only boosts sales but also creates a vibrant display of national pride, reflecting a deep connection to the Kingdom's identity and its history spanning over three centuries.
Historical background of the founding day and its importance
Founding Day commemorates the establishment of the first Saudi state by Imam Muhammad bin Saud in 1727, with its capital in Diriyah. This national occasion was established by royal decree in 2022 to symbolize the Kingdom's deep historical and cultural roots and to honor the heroism and sacrifices that laid the foundations for a strong and stable state. Founding Day differs from National Day, celebrated on September 23, which commemorates the unification of the Kingdom of Saudi Arabia by its founder, King Abdulaziz bin Abdul Rahman Al Saud (may God have mercy on him), in 1932. Thus, Founding Day celebrates the historical roots of the state, while National Day celebrates the completion of its modern unity.
broad economic and cultural impact
The significance of Founding Day extends beyond mere celebration, encompassing important economic and cultural dimensions. Locally, the occasion significantly boosts the retail sector, particularly in traditional clothing, heritage accessories, and souvenirs. The accompanying events also promote domestic tourism and support local producers and artisans specializing in traditional crafts. Culturally, the celebration reinforces national identity among younger generations, connecting them to their ancestors' history and introducing them to the rich and diverse cultures of the Kingdom's various regions. This aligns with the goals of Saudi Vision 2030, which aims to preserve and celebrate the national cultural heritage.
Growing demand and diversity in fashion
In a field survey, citizen Hassan Al-Zahrani affirmed that Founding Day is a great national occasion reflecting the depth and authenticity of Saudi history. He noted that the occasion's coincidence this year with the approach of the holy month of Ramadan lends it a spiritual character marked by tranquility and reverence. He explained that preparations for the occasion began early in schools and homes, with everyone keen to wear traditional clothing representing their regions, creating a beautiful national tableau that reflects the richness of Saudi heritage and affirms that the Kingdom, with its integrated fabric, is one nation. He added that wearing these clothes is not limited to a specific age group, but is an honor for adults as well as children, and an opportunity to introduce children to aspects of the past and instill pride in their identity.
Affordable prices and multiple options
For his part, vendor Adel Mohammed Ali stated that demand is heavily focused on items for celebrations related to the Founding Day, with national emblems, traditional daggers, the agal (headband), and shemagh (headscarf) topping the list of purchases. He emphasized that these symbols are fundamental to commemorating the occasion and evoking national identity. He added that prices are affordable for everyone, with some items ranging between 30 and 35 riyals, while children's items start at 15 riyals, and daggers range from 30 to 200 riyals depending on size and quality. Vendor Abdulkarim Al-Yazidi explained that demand this season is high and also includes school supplies for children, in addition to traditional products such as incense burners and pottery, which are in high demand due to their authentic character reflecting the country's heritage.
He noted that traditional Asiri clothing, women's jalabiyas, and northern-style attire are among the best-selling items. He emphasized that the wide variety of choices and attractive prices have contributed to boosting sales, with children's gifts ranging from 3 to 5 riyals and jalabiyas from 20 to 25 riyals, thus enabling everyone to participate in this cherished national celebration.
