Rural tourism in Al-Kharj: A promising recreational and investment destination
Al-Kharj Governorate is witnessing a qualitative shift in its tourism sector, with growing interest in rural tourism as one of the most important economic and recreational drivers in the region. This interest is driven by the governorate's unique natural and agricultural resources, making it a preferred destination for those seeking tranquility and a return to nature, away from the hustle and bustle of major cities.
Historical depth and strategic location
Al-Kharj's charm extends beyond its current farms; the province boasts a rich historical and agricultural heritage, having long been known as the breadbasket of the central region. Its abundance of towering palm groves and its close connection to historical springs like "Ayun Al-Sayh" lend it an authentic heritage character. Furthermore, its strategic geographical location near the capital, Riyadh, plays a crucial role in enhancing its appeal, making it an ideal choice for day trips and short breaks, thus giving it a strong competitive edge on the Kingdom's domestic tourism map.
A complete tourist experience in the heart of nature
In response to this growing demand, a number of farm owners in the province have transformed their agricultural holdings into integrated rural tourism projects. These projects focus on providing an exceptional experience that blends authentic Saudi hospitality with entertainment and physical activity. The farms feature diverse facilities, including cafes and restaurants designed with an attractive rural theme, as well as dedicated walking and horseback riding trails, and interactive activities that allow visitors, especially families and children, to connect directly with nature and learn about agricultural life firsthand.
An economic driver that aligns with Vision 2030
These efforts are perfectly aligned with the goals of the Kingdom's Vision 2030 , which prioritizes the tourism sector as a key pillar in diversifying national income sources. Rural tourism contributes to promoting sustainable development, supporting local content, and creating new job opportunities for the region's youth.
In this context, Majid Al-Hamdi, Secretary of the Chamber of Commerce in Al-Kharj Governorate, affirmed that investing in rural tourism represents a promising opportunity for investors and entrepreneurs. Al-Hamdi emphasized the importance of focusing on authenticity and respect for the environment, and offering experiences that reflect local lifestyles with a modern touch, to ensure the sustainability of these projects and achieve a long-term social and economic impact.
Institutional support for entrepreneurs
Al-Hamdi highlighted the vital role of the Chamber of Commerce in supporting this emerging sector by providing experts and consultants through specialized committees. These committees aim to transfer knowledge, exchange experiences, and offer necessary advice to entrepreneurs, as well as build strategic partnerships that enhance the success of rural projects and ensure their quality meets the expectations of visitors and tourists.
