Horror makeup and its role in bringing Saudi cinema to the world stage | Vision 2030

Film critic Wael Al-Otaibi affirmed that horror makeup and special effects (SFX) are no longer merely technical details in filmmaking, but have become fundamental pillars propelling Saudi cinema towards international recognition. In an exclusive statement to Al-Youm newspaper, Al-Otaibi revealed that this specialized field, coupled with the growing public demand for horror films, constitutes a driving force that elevates the quality of local productions and opens doors for them to compete on the international stage.
The rise of Saudi cinema under Vision 2030
Saudi Arabia has witnessed an unprecedented cultural and artistic transformation in recent years, driven by the goals of Vision 2030, which has placed significant emphasis on the entertainment and culture sector. The decision to reopen cinemas in 2018, after a hiatus of more than three decades, marked a true turning point for a promising film industry. This openness has not only allowed for the screening of international films but has also encouraged the production of local content that reflects the culture and aspirations of the community, giving Saudi talent the opportunity to explore diverse genres, including horror films, which have resonated strongly with young audiences.
The psychology of horror and its appeal to Saudi youth
Al-Otaibi explained that horror films have become a therapeutic and recreational tool for Saudi youth, especially those aged 15 to 25, allowing them to release stress through what is known as "safe fear." He pointed out that horror scenes stimulate the release of dopamine in the brain, creating a curious paradox of simultaneous feelings of tension and pleasure. This contradiction is the secret to the genre's immense appeal. He added that curiosity to explore the unknown, a love of thrills, and the noticeable improvement in the quality of Saudi film production have all contributed to making watching horror films a favorite social activity, strengthening bonds between friends when they experience it together in cinemas.
Special Effects Makeup (SFX): A Bridge to Global Success
Al-Otaibi highlighted the remarkable development of horror makeup and special effects teams within the Kingdom, noting the professional presence of women in this sector, which has contributed to raising the level of visual artistry. He mentioned that these works were clearly showcased at major entertainment events such as Riyadh Season, specifically in areas like Riyadh City Boulevard and Winter Wonderland, where interactive experiences such as the "House of Horrors" and "Horror Restaurant" became significant public attractions. He cited the film "Cello," released in September 2023 and adapted from a novel by Turki Al-Sheikh, as a pivotal moment in the history of Saudi horror, demonstrating a maturity in the use of visual and audio effects that rivals international standards. He also praised specialized Saudi teams, such as the "Dose of Horror" team, which played a significant role in spreading the culture of cinematic horror makeup among young people.
The local and international impact of the Saudi horror industry
The growth of this sector extends far beyond the big screen, creating a comprehensive economic ecosystem. Locally, it generates employment opportunities for professionals in film makeup, cinematography, directing, and screenwriting, thus bolstering the creative economy. Internationally, producing Saudi horror films to international standards is a powerful tool for showcasing Saudi culture and its local stories in a way that resonates with a global audience. These films help to challenge stereotypes and present the Kingdom as a sophisticated artistic and cultural hub in the region, capable of competing and producing high-quality entertainment content.



