Riyadh Season records 12 million visitors... a global Saudi achievement
In an exceptional achievement reflecting the qualitative leap witnessed by the entertainment sector in the Kingdom of Saudi Arabia, Advisor Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), announced that the current edition of Riyadh Season has attracted 12 million visitors. This impressive figure confirms the growing momentum of the season, solidifying its position as one of the most important and largest entertainment festivals not only in the Middle East, but also on the global stage.
Entertainment variety that attracts the world
Al-Sheikh pointed out that achieving this record is a direct result of the diverse experiences and events carefully designed to suit all tastes and ages. The capital, Riyadh, has successfully attracted millions of visitors from within the Kingdom and tourists from around the world, offering them a comprehensive experience that blends arts, concerts by leading Arab and international stars, theatrical performances, and major sporting events.
The season's main areas witnessed unprecedented popularity, with Boulevard World taking center stage by offering a unique cultural experience that transported visitors between multiple cultures and countries in one place, while Boulevard City continued its role as a hub for major events and live performances. In the realm of luxury experiences, areas such as The Groves and Via Riyadh presented contemporary concepts for international restaurants and upscale lifestyles, further enhancing the season's appeal for those seeking distinction.
Riyadh Season and Vision 2030: The Context of National Transformation
This achievement cannot be viewed in isolation from the broader context of the Kingdom's transformation, as Riyadh Season is one of the most prominent outcomes of "Vision 2030," launched by His Royal Highness Crown Prince Mohammed bin Salman. The season primarily aims to bolster the "Quality of Life" program and diversify the economy away from oil by transforming the entertainment and tourism sector into a vital economic driver that contributes to creating thousands of job opportunities for Saudi youth.
Economic impact and international standing
Since its launch in 2019, Riyadh Season has successfully placed the Saudi capital on the global tourism agenda. The event's significance is evident in its tangible economic impact, contributing to the revitalization of the hospitality, aviation, transportation, and retail sectors. Furthermore, hosting major international events, such as historic boxing matches and football matches between world-class clubs, has drawn international media attention to Riyadh as a hub for major events, enhancing the Kingdom's soft power and showcasing its modern, sophisticated image.
Riyadh Season continues to deliver surprises, confirming its determination to break more records and continue to provide entertainment content befitting the Kingdom’s status and the aspirations of its visitors from all over the world.
