Good Deeds Journeys: An initiative by the Saudi Alzheimer's Association to support families

the Saudi Alzheimer's Disease Association organized its distinguished social program, "Journeys of Goodness," in Riyadh. This initiative stems from the association's ongoing commitment to its social responsibility and its tireless efforts to raise awareness about mental and social health issues, with a particular focus on improving the quality of life for this valued segment of society.
Heritage events that promote memory and connection
The program featured a day packed with activities that skillfully blended entertainment and education. The association carefully designed the events to meet the needs of the patients, including a distinctive traditional welcome with folk music and a showcase of traditional arts. Integrating heritage into such events is a scientifically sound approach, as studies indicate that traditional elements and music can stimulate long-term memory in Alzheimer's patients and provide them with a sense of belonging and psychological comfort.
Psychological and social support for families
The program wasn't limited to patients; it also included their families and caregivers, providing a supportive and comfortable environment that allowed them to escape the pressures of daily care. The interactive day featured a variety of workshops, a corner dedicated to music and authentic traditional art, as well as a range of brain games and competitions designed to stimulate patients' cognitive abilities in a fun and positive atmosphere.
The importance of the initiative in the context of quality of life
The “Journeys of Goodness” initiative is of particular importance in light of the Kingdom of Saudi Arabia’s Vision 2030, specifically the Quality of Life Program, which focuses on improving the lifestyle of individuals and families. The Saudi Alzheimer’s Disease Association acts as a strategic partner in this endeavor, striving to integrate patients into society and break the isolation that the disease can impose. The association emphasizes that care is not limited to medical and pharmaceutical aspects, but also includes psychological and social support, which are fundamental pillars of the treatment and coping plan.
The association continues to provide leading models of specialized charitable work, delivering a clear message that Alzheimer's patients are still an active part of the fabric of society, and that supporting their families is a societal duty that requires everyone's cooperation.



