Seventh Neighbor Service from Sakani: Strengthening social bonds during Ramadan

In a move aimed at blending tradition with modern technology, and coinciding with the spiritual atmosphere of the holy month of Ramadan, the "Sakani" program announced the launch of a package of high-quality community initiatives, most notably the "Seventh Neighbor" service. This step reflects the program's commitment not only to providing suitable housing, but also to developing an integrated residential environment that enhances quality of life and social cohesion among beneficiaries.

Strengthening social bonds within the framework of Vision 2030

The goals of the Sakani program extend beyond real estate solutions to include achieving the objectives of the Quality of Life Program, one of the most important programs of the Kingdom's Vision 2030. The "Seventh Neighbor" service is a practical embodiment of this vision, striving to create vibrant and harmonious residential communities. The service's name carries deep cultural and religious significance in Saudi and Arab society, derived from Islamic heritage that emphasizes the importance of neighborliness, thus giving the service a value-based dimension that transcends its status as a mere technological tool.

Features of the "Seventh Neighbor" service and how it works

The new service, available through the "Sakani" app, allows beneficiaries to get to know their neighbors in residential developments and projects, breaking down psychological barriers and reviving the concept of the "neighborhood" and the interconnected community. Current features include:

• Electronic greetings: The ability to exchange greetings on the occasion of the holy month and various occasions with innovative digital cards.
• Event organization: Tools that help residents coordinate neighborhood events and social gatherings in an organized and safe manner.
• Gift exchange (in the future): The program management revealed development plans that include activating the option to send gifts between neighbors via the application to deepen bonds of love.

Global recognition of the user experience

In a related context, these efforts have not gone unnoticed internationally, as the "Seventh Neighbor" service won the gold award in the "Best Citizen Experience" category at the Global Customer Experience Awards in London. This recognition is an international acknowledgment of the Kingdom's success in harnessing digital transformation to serve humanitarian and social needs, and an affirmation of the efficiency of the digital solutions offered by "Sakani" to facilitate the lives of citizens.

Expected social impact

Engineer Waleed Al-Harkan, CEO of "Sakani," affirmed that these initiatives reflect the human dimension of the housing experience. This service is expected to contribute to:

• Raising the level of social security within neighborhoods through neighbors getting to know each other.
• Promoting the mental health of the population through a sense of belonging to a cohesive community.
• Strengthening the values ​​of social solidarity, especially during religious seasons such as the month of Ramadan.

This initiative is a model for how technology can be used to serve traditional values, making new residential neighborhoods environments that foster warm human relationships and are not just concrete buildings.