Sahsah concludes the Blue Super Cash campaign and draws for a Jetour T2 car
The leading Saudi discount and cashback platform, “Sahsah,” is preparing to conclude its massive “Blue Super Cash” marketing campaign today. This marks the culmination of its first and distinguished participation in the “White Friday” season, with the closing ceremony, eagerly anticipated by thousands of app users and mall visitors, taking place at Al Nakheel Mall in Riyadh.
Valuable prizes and a draw for a luxury car
The closing night will feature the grand prize draw for a blue 2026 Jetour T2 , overseen by a representative from the Eastern Province Chamber of Commerce to ensure transparency and credibility. In addition to the car, prizes will also include eight brand-new iPhones and instant cashback prizes ranging from 10 to 500 Saudi Riyals, awarded to lucky attendees present at the mall during the event.
Event context: Black Friday season and the rise of e-commerce
This campaign is particularly significant as it coincides with "White Friday," the most important shopping event in the Middle East and North Africa region during November. This season witnesses tremendous growth in online sales every year, as consumers rush to find the best deals. In this context, the "Sahsah" app has provided added value to shoppers by doubling the cashback rate to 20% at several participating stores. This reflects the app developers' understanding of the needs of the Saudi market, which is undergoing rapid digital transformation and a growing trend towards smart shopping.
Institutional presence and broad public engagement
The event saw a notable presence from the app's founders: Muhannad Al-Thani, Omar Al-Qarouni, and Othman Al-Thani, in addition to the Sahsah Information Technology team. A select group of social media influencers and content creators were also in attendance, creating an engaging and interactive atmosphere that provided the public with a firsthand look at how the app works and how to maximize its cashback benefits and exclusive discounts.
The economic impact of the "cashback" culture
The “Sahsah” app is a model for Saudi startups that contribute to boosting consumer purchasing power. By providing offers and discounts from hundreds of local and Gulf-based online stores, as well as global e-commerce giants like Amazon, AliExpress, Shein, and Farfetch, the app plays a pivotal role in streamlining consumer spending. The “Blue Super Cash” campaign, named after the app’s blue logo, underscores the company’s commitment to providing real and tangible savings solutions, further solidifying its position in the Kingdom’s service app market.
In parallel with the field event in Riyadh, the application management ensured the campaign's comprehensiveness by organizing competitions across social media platforms, giving remote followers the chance to win two additional iPhones and cashback vouchers, thus expanding the circle of beneficiaries of this major marketing initiative.
