Riyadh Season records 17 million visitors in a historic achievement
In an unprecedented achievement reflecting the Kingdom of Saudi Arabia's global standing in the entertainment sector, Advisor Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), announced that the sixth edition of Riyadh Season attracted 17 million visitors. This announcement, coinciding with the season's conclusion, underscores the resounding success of the Kingdom's entertainment strategy.
Record numbers and exceptional turnout
The announced figure of 17 million visitors is conclusive proof of the immense public interest and widespread engagement the season has witnessed since its launch last October. This edition was distinguished by an unprecedented diversity of events targeting all age groups and social segments, from families and individuals to domestic and international tourists, making Riyadh a major tourist destination in the region and the world.
Riyadh Season and Vision 2030: A Strategic Transformation
This figure cannot be viewed in isolation from the broader context and the major transformations taking place in the Kingdom under the umbrella of "Saudi Vision 2030." Riyadh Season is one of the most important outcomes of the "Quality of Life" program, which aims to diversify entertainment options and enhance the participation of citizens, residents, and tourists in cultural and recreational activities. Since its launch in 2019, the season has evolved from a mere entertainment festival into a comprehensive industry that contributes to the non-oil GDP and creates thousands of job opportunities for Saudi youth.
Diversity of events: the secret to success
Riyadh Season enhanced its appeal by offering a comprehensive entertainment experience, not only through concerts but also through integrated entertainment zones showcasing world cultures, exclusive theatrical performances, and hosting major international sporting events in boxing, tennis, and snooker, which attracted international media attention. This diversity ensured a sustained flow of visitors throughout the season, making each visit a unique and different experience.
Economic influence and international standing
Regionally and internationally, Riyadh Season has successfully placed the Kingdom on the global tourism map. Attracting 17 million visitors is not merely an organizational success, but also carries profound economic implications, stimulating the hospitality, aviation, transportation, and retail sectors. Furthermore, hosting global stars from various fields has enhanced the Kingdom's soft power and showcased its immense organizational capabilities and advanced infrastructure, capable of efficiently accommodating millions.
In conclusion, reaching this record represents the culmination of continuous efforts in developing the entertainment sector, and sets a new standard of challenge for future editions, as Riyadh has become a true capital of entertainment in the Middle East.
