Riyadh Season records 14 million visitors: A global tourism achievement
In an exceptional achievement reflecting the qualitative leap witnessed by the entertainment sector in the Kingdom of Saudi Arabia, Advisor Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, announced that the number of visitors Riyadh Season has reached 14 million. This new record is not merely a passing statistic, but rather practical proof of the success of ambitious national strategies in transforming the capital, Riyadh, into a world-class tourist and entertainment destination that rivals the world's leading capitals.
Vision 2030 and the Tourism Transformation
This significant achievement comes within the framework of realizing the goals of the Kingdom's Vision 2030, launched by His Royal Highness Crown Prince Mohammed bin Salman, which prioritizes quality of life and diversification of economic revenue sources. Since its inception, Riyadh Season has transcended its initial purpose as a fleeting festival, evolving into a massive cultural and economic platform that contributes to boosting domestic tourism and attracting visitors from around the world, thus enhancing the Kingdom's standing on the international stage.
The diversity of events: the secret to global appeal
Advisor Al-Sheikh affirmed that reaching this number reflects the significant momentum Riyadh is experiencing and the strength of the content offered, which blends entertainment, culture, and the arts. The season witnessed major events that captivated audiences, most notably the Joy Awards 2026 , which brought together a constellation of international and Arab stars, honoring artistic achievements in an unforgettable evening. The season also hosted the international musical evening "A Night of Honor & Heroes," featuring the British Royal Marines Band, adding a classic, world-class dimension to the events calendar.
Recreational areas with international standards
The season's key regions played a pivotal role in attracting these millions, most notably:
- Boulevard City: which is the beating heart of the season, offering integrated entertainment experiences, plays, and live shows.
- Boulevard World: The area that allows visitors to travel around the world and learn about multiple cultures and civilizations in one place, providing a unique family experience.
- Via Riyadh: which offers the ultimate luxury experience, in addition to “The Groves” area which blends art and entertainment in a charming atmosphere.
Economic and strategic impact
The impact of Riyadh Season extends beyond entertainment to directly affect the economy; this massive influx of people revitalizes vital sectors such as aviation, hotels, restaurants, and retail. The season also plays a significant role in creating thousands of job opportunities for young Saudi men and women, thus boosting local content.
In conclusion, Riyadh Season continues to offer a calendar full of surprises, confirming its determination to continue breaking records and consolidating Riyadh’s presence as a beacon of entertainment and creativity in the Middle East and the world.
