The Governor of Riyadh launches the “Generosity is from us and within us” campaign in Diriyah to support needy families
In a move reflecting the deep national unity and the great attention the wise leadership pays to the non-profit sector, His Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh Region, inaugurated the headquarters of the "Jood Housing" campaign under the slogan "Generosity is from us and within us" in Diriyah Governorate. This campaign is organized by the "Sakan" Development Housing Foundation, with the aim of providing sustainable housing solutions for the most needy families in various regions of the Kingdom.
High-level attendance and strategic support
The launch ceremony was attended by prominent leaders, including His Royal Highness the Prince of Riyadh, who was received upon his arrival at the campaign headquarters by His Excellency the Minister of Municipalities and Housing and Chairman of the Board of Trustees of the "Sakan" Foundation, Mr. Majid bin Abdullah Al-Hogail, the CEO of Diriyah Group, Mr. Jerry Inzerillo, and the Secretary-General of the "Sakan" Foundation, Mr. Rashid bin Mohammed Al-Jalajel. This attendance reflects the strategic partnership between the government, private, and non-profit sectors to achieve the goals of the Kingdom's Vision 2030 in enhancing quality of life.
Diriyah: The symbolism of the place and the depth of the message
The choice of Diriyah as the launchpad for this campaign carries profound historical and national significance; it is the cradle of the first Saudi state and a symbol of authenticity and deep-rooted heritage. Launching a charitable campaign of this scale from Diriyah connects the values of giving, deeply ingrained in Saudi society since ancient times, with the flourishing present, which is witnessing the institutional organization of charitable work. Today, Diriyah is a global cultural destination, giving the campaign additional media and social momentum that will contribute to conveying its humanitarian message to the widest possible audience.
Generous leadership support: 150 million riyals launch a journey of giving
During the ceremony, Prince Faisal bin Bandar expressed his appreciation for the generous and unlimited support of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz, Prime Minister – may God protect them both. This support was embodied in the leadership's donation of 150 million riyals, which served as the primary impetus and driving force behind the launch of the campaign. This underscores the leadership's commitment to addressing the needs of citizens, providing them with a dignified life, and strengthening the values of social solidarity.
Campaign objectives: From need to sustainability
In his address, His Excellency Minister Majid Al-Hogail explained that the "Generosity is from Us and Within Us" campaign is not merely a traditional donation drive, but a comprehensive national model striving for sustainable impact. This year, the campaign aims to reach 8,000 deserving families and provide them with homes, thus moving them from a state of need to one of stability and security. He emphasized that behind every housing unit provided is a human story of a family that longed for security, and children who dream of a stable future—a goal that the Jood Housing platform works to achieve with high efficiency and transparency.
Interactive tour and official launch
Following the official speeches and a visual presentation showcasing the campaign's achievements and objectives, His Royal Highness the Prince of Riyadh officially inaugurated the headquarters and toured the accompanying exhibition. The exhibition featured interactive displays designed to familiarize visitors with donation mechanisms and the success stories of the "Jood Housing" platform. These events aim to raise community awareness about the importance of participating in developmental housing and to solidify a culture of giving as an integral part of Saudi identity.
