New Al-Jawf Signage Policy: Banning Flashing and Improving the Urban Landscape
The Strategic Development Office of Al-Jawf Region announced the launch of a comprehensive regulatory policy for commercial signage, both illuminated and unilluminated, in a move aimed at reshaping the region's visual landscape. This initiative is part of efforts to improve quality of life and address visual distortions that negatively impact the urban character of cities.
Developmental context and national vision
This new policy falls within a broader framework aligned with the objectives of the Kingdom's Vision 2030, specifically the Quality of Life Program, which places great emphasis on improving the urban landscape in Saudi cities. Regulating commercial signage is a fundamental pillar in preserving visual identity, as it is no longer merely an administrative matter but has become a significant factor influencing the psychological well-being of residents and the investment attractiveness of the area.
The Strategic Office confirmed that the randomness of the signs, in terms of the variation in sizes and colors and the use of ill-considered lighting, was an obstacle to highlighting the architectural aesthetics of the Al-Jawf region, which necessitated regulatory intervention to restore the balance between commercial activity and public taste.
Accurate urban classification of areas
The new policy adopted a scientific methodology in dividing the area into three main zones, each taking into account the functional and urban nature of the place:
1. Commercial areas: vibrant but under strict controls
Commercial areas, such as King Abdulaziz Road and Prince Nayef bin Abdulaziz Road, are the city's economic arteries. In this context, policy has focused on:
- Flashing lights are prohibited: The use of flashing or strobe lights that cause visual pollution and distract drivers is prohibited.
- Standardize materials: Encourage the use of high-quality, matte materials such as treated wood and metal, and avoid cheap, glossy plastics.
- Colors and lines: Adopting warm colors and Arabic script that reflect the local identity, while specifying the dimensions and prominence of the paintings to ensure that they do not overwhelm the facades of buildings.
2. Administrative areas: The prestige of the place
These areas include government headquarters such as the Emirate, the Secretariat, and ministry branches. The regulations stipulate that signage in these areas must be dignified and subdued, prohibiting purely commercial signs and limiting use to informational and directional signs with dim, indirect lighting to reinforce the formal and calm atmosphere of these facilities.
3. Historical areas: The authenticity of heritage
Given Al-Jawf's rich historical heritage, exemplified by Zaabal Castle and the old souks, strict regulations prohibit the use of electronic or neon screens in these areas. Only displays made from natural materials (stone, wood) that harmonize with the traditional architectural fabric are permitted, ensuring an authentic tourist and cultural experience for visitors without visual pollution.
Expected impact: An attractive and sustainable environment
This regulation is expected to foster a fair competitive environment among businesses, where attraction will be based on the quality of service and product rather than competition over the size and brightness of billboards. This approach will also reinforce the region's distinctive "Northern Najd" architectural identity, making Al-Jawf cities more attractive destinations for tourism and investment, and ensuring sustainable visual comfort for both residents and visitors.
