Launch of the third phase of the Mabroor project to serve pilgrims
His Excellency the President General of the Commission for the Promotion of Virtue and the Prevention of Vice, Sheikh Dr. Abdulrahman bin Abdullah Al-Sanad, announced the launch of the third phase of the Mabroor Project for serving pilgrims , Umrah performers, and visitors. This pioneering project aims to provide advanced awareness services based on the latest digital technologies, ensuring that guidance reaches the guests of God with ease and convenience, reflecting the Kingdom of Saudi Arabia's commitment to providing the best services to those visiting the Two Holy Mosques.
Technological development in the Mabroor project to serve pilgrims
During the launch ceremony, His Excellency Dr. Al-Sanad affirmed that the General Presidency is diligently and continuously striving to achieve qualitative leaps in all areas of its work and responsibilities. Within the framework of the Mabroor Project for serving pilgrims, information technology is being utilized in an unprecedented manner, harnessing artificial intelligence to deliver awareness messages effectively and efficiently to all beneficiaries. This step comes as a continuation of the significant and distinguished successes achieved by the project in its first two phases, which have had the tangible positive impact that the Presidency had hoped for in its field and preventative work.
The Kingdom's historic efforts in caring for the pilgrims
Historically, since its unification by King Abdulaziz Al Saud – may God have mercy on him – the Kingdom of Saudi Arabia has given great attention and meticulous care to serving the Two Holy Mosques and their visitors. These services have evolved over the decades to include infrastructure expansions, development of the transportation system, and a comprehensive digital transformation in the modern era, all within the framework of Saudi Vision 2030. Awareness programs are an integral part of this longstanding commitment, aiming to guide pilgrims in performing their rituals according to the correct Prophetic teachings, avoiding errors and violations, thus ensuring they can perform the Hajj pilgrimage with peace of mind and profound spirituality.
Strategic dimensions and regional and international impact
The impact of these digital initiatives extends far beyond the local sphere within the Holy Sites, reaching broad regional and international dimensions. By providing reliable educational content, the Kingdom contributes to unifying the correct understanding of Hajj and Umrah among Muslims worldwide. This approach also enhances the Kingdom's soft power and highlights its tremendous efforts in managing the world's largest annual human gathering. Providing accurate information in multiple languages reduces logistical and security challenges and raises awareness among pilgrims both before and during their stay, positively impacting crowd management and the success of Hajj and Umrah seasons year after year.
Digital platforms and live streaming in multiple languages
This awareness project is one of the most important digital programs of the General Presidency, distinguished by its broadcast of visual, audio, and written materials in more than fifteen international languages, utilizing the latest available technologies. The system allows pilgrims to receive educational content related to the rulings of Hajj, Umrah, and visitation via Wi-Fi directly onto their smart mobile devices. In conclusion, His Excellency the President General emphasized that these significant projects offered by the General Presidency during the Hajj season are a direct result of the blessed and generous support it receives from the wise leadership – may God protect them – who spare no effort in facilitating the journey of the pilgrims.
