Turki Al-Sheikh fulfills Saif Al-Shammari's dream of visiting Riyadh and its season
Social media platforms in Saudi Arabia witnessed widespread and impactful interaction following the response of Advisor Turki bin Abdulmohsen Al-Sheikh , Chairman of the Board of Directors of the General Entertainment Authority, to the wish of young Saif Al-Shammari, who appeared in a spontaneous video clip expressing his dream of visiting the capital, Riyadh, and enjoying its landmarks and entertainment events.
The story began when social media users shared a video of a young man named Saif expressing his wish to visit Riyadh's prominent landmarks, specifically the King Abdullah Financial District (KAFD), also known as the "Financial Towers," in a simple and spontaneous manner that resonated with viewers. The official response was swift, with Advisor Turki Al-Sheikh commenting on the video via his official account and extending an open invitation to the young man.
Inclusive invitation and community engagement
In his response, which garnered thousands of likes and shares, Al-Sheikh wrote: "My son, I'm inviting you and your loved ones to Riyadh... as if you were a football fan, attending Al-Hilal and Al-Nassr matches and going to the season and its events... they'll contact you." This invitation wasn't limited to a visit, but also included attending major sporting events and visiting Riyadh Season venues, reflecting the General Entertainment Authority's commitment to fulfilling citizens' aspirations and engaging them with the entertainment scene.
The interaction didn't stop there. The General Authority for Roads in with a clever welcome message via the "X" platform, saying, "All roads await you, Saif, in Riyadh," emphasizing the road network's readiness to receive visitors. The private sector also responded, represented by businessman Khalid Al-Shatri, who offered to host the young man, saying, "Come, my son, you will be treated with the utmost respect and care... You will stay in my home with my children," in a gesture embodying the values of genuine Saudi hospitality and generosity.
Saif Al-Shammari's joy at the response
In his first reaction after the news of the invitation spread, Saif Al-Shammari appeared in a new video, his face beaming with joy. He indicated that his mother had woken him up to deliver the good news. Saif said, "My mother woke me up and told me the news, and I went to school overjoyed... May God bless His Excellency the Advisor as he has blessed us, and I tell him we all love him from the bottom of our hearts.".
Riyadh: A global tourist destination
This story comes amidst the major transformation taking place in the Saudi capital, Riyadh, which has become a global tourist and entertainment destination thanks to the Kingdom's Vision 2030 . The "Kafd" area, which Saif wished to visit, is now an architectural masterpiece and a global financial center, while "Riyadh Season" is one of the largest entertainment festivals in the world, attracting millions of visitors from within and outside the country annually.
This transformation has made Riyadh a dream destination not only for foreign tourists, but also for citizens from various regions of the Kingdom, who wish to experience the urban, cultural and recreational development that the capital is witnessing.
The impact of direct communication and quality of life
Advisor Turki Al-Sheikh's initiative reflects an important aspect of the communication strategy between officials and citizens in Saudi Arabia, where social media platforms contribute to amplifying voices and fulfilling aspirations directly and quickly. These spontaneous initiatives fall within the objectives of the "Quality of Life" program, one of the Vision 2030 programs, which aims to enhance individuals' lifestyles and empower them to access cultural, entertainment, and sporting events, thereby strengthening social cohesion and a positive spirit within society.
