Likecard distributes 100 million points and leads the digital gifts market
In a move reflecting the rapid development of the e-commerce sector in the region, LikeCard, a leading digital prepaid card platform in the Middle East and North Africa, announced its consolidation of its market position as it celebrated its 10th anniversary. The platform marked the occasion by distributing 100 million reward points to its top users, at a time when the GCC countries are witnessing an unprecedented digital transformation in consumer behavior.
Record growth and expansion of the user base
Recent data from the platform reveals a 20% year-on-year growth compared to last year, with its user base exceeding five million and more than 150 million requests processed across the Gulf region. These figures underscore the success of the region's digital transformation strategy, where digital solutions have become an integral part of daily life, driven by the proliferation of smartphones and the development of telecommunications infrastructure.
Market context: Digital economy boom
This achievement cannot be viewed in isolation from the broader economic context; the digital gift card market is one of the fastest-growing sectors globally, particularly in the Middle East and Africa. Estimates indicate that this market will reach $23.83 billion in 2025, with projections of a massive surge to $62.32 billion by 2030. This growth reflects a fundamental shift from traditional cash gifts to flexible digital options that offer security and speed, catering to the needs of the region's largest demographic: the youth.
Video games: The main driver of demand
Likecard's analysis shows that video game cards remain the most popular and active category, accounting for the lion's share of total orders. This data aligns with the global and regional trend towards investment in the gaming and esports sector, with countries like Saudi Arabia and the UAE paying close attention to this sector as part of their economic diversification strategies. Saudi Arabia leads the platform's market share at 21%, followed by Kuwait and then the UAE, highlighting the high purchasing power and technological awareness of Gulf consumers.
The 100 Million Points Campaign: Loyalty and Appreciation
To celebrate its journey, the company launched a massive campaign to honor its top 1,000 users, with the top five each receiving 10 million points, while the remaining points were distributed among other users. Ammar Al-Sous, co-founder and CEO of Likecard, emphasized that this initiative is a token of appreciation for consumers, who have been the cornerstone of the company's growth. He noted that the platform aims to empower both individuals and businesses by providing access to over 3,000 digital products from global brands such as Apple, PlayStation, Netflix, and Saudi Telecom Company (STC).
As the digital landscape continues to evolve, Likecard continues to play a pivotal role in bridging the gap between consumers and global brands, providing secure and innovative solutions that meet the region’s digital future aspirations.
