Saudi Treasures wins 6 international gold awards for the film Destination
In a move reflecting the significant development witnessed by the media production sector in the Kingdom of Saudi Arabia, the “Saudi Treasures” initiative, affiliated with the Ministry of Media, recorded a new global achievement added to its impressive record, after winning six gold awards at once in the prestigious Digital Audiovisual Arts (AVA) Awards, for its outstanding documentary film “The Destination”.
Saudi excellence in international forums
This well-deserved recognition confirms the quality of Saudi media productions and their ability to compete globally. The film garnered gold awards in multiple categories, including documentaries, feature films, editing, information, cinematography, and directing. With this latest achievement, "The Destination" now boasts 13 awards since its release, in addition to three international accolades, reflecting the high artistic and thematic value of the work.
“The Destination”... A reflection of the Kingdom’s Vision 2030
The film "Destination" is not merely a traditional documentary; it is a significant visual record showcasing the radical and historic transformations that Saudi Arabia has undergone in recent years. The film delves into the details of the Saudi landscape, highlighting the qualitative leaps in the political and economic spheres, medical advancements, the sporting renaissance, and the cultural and artistic movements.
This work gains its significance from translating the objectives of "Vision 2030" into tangible reality, documenting the rapid steps taken to transform the Kingdom into a leading global destination across various sectors. The film has successfully reached a wide audience, exceeding 10 million views, and is currently being broadcast on major platforms such as Shahid and STC TV, as well as on Saudi Arabian Airlines, ensuring its message reaches visitors, residents, and citizens alike.
AVA Awards: A Standard of Digital Excellence
These awards derive their prestige from the long-standing reputation of the awarding body. The Digital Audiovisual Arts Awards (AVA), based in the United States, is one of the most important international competitions, established approximately 19 years ago. The awards aim to recognize excellence and creativity in the fields of planning, directing, design, and digital production, and witness fierce competition annually among major media organizations and global production companies. Therefore, Saudi Treasures' winning this number of gold awards is an international testament to the professional level of Saudi talent.
“Treasures” Initiative and Human Capacity Development
This success is a culmination of the efforts of the “Saudi Treasures” initiative, which falls under the umbrella of the “Human Capability Development” program, one of the programs for achieving the Kingdom’s Vision 2030. The initiative plays a strategic role in documenting the Kingdom’s cultural richness and civilizational contributions, and acts as a soft power tool aimed at highlighting inspiring success stories of Saudi citizens. To date, the initiative has garnered more than 50 local and international awards, confirming the success of its strategy in producing high-quality documentary and cinematic content that reflects the true and bright image of the Kingdom to the world.
