King Fahd Hospital in Jeddah: Campaigns to enhance quality of life and job performance

As part of its ongoing efforts to promote health and community awareness, King Fahd Hospital in Jeddah , represented by its Community Engagement and Communication Department, launched an intensive awareness campaign throughout January. These campaigns aim to establish the concept of "quality of life" not just as a slogan, but as a fundamental pillar for enhancing public health and increasing individual productivity, by linking health stability to professional excellence in various work environments.

Context of the initiative and Vision 2030

This strategic step aligns with the objectives of the Kingdom's Vision 2030 , specifically the "Quality of Life Program," which aims to improve the lifestyle of individuals and families and build a society where its members enjoy a balanced way of life. Hospitals and medical centers in the Kingdom are no longer limited to traditional curative roles, but have shifted towards preventative and developmental roles, as promoting public health is considered the first line of defense in reducing the burden on the healthcare system and raising national health indicators.

The campaigns led by the hospital's Health Awareness and Change Department focused on highlighting the strong correlation between a balanced lifestyle and high job performance. Those behind the initiative emphasized that quality of life is no longer a social luxury, but has become a vital indicator that accurately determines an individual's health level and their capacity for sustained professional contribution, which in turn positively impacts economic development.

Key recommendations and expected outcomes

The recommendations stemming from the campaign highlighted key facts of interest to both employers and employees:

• Commitment and discipline: An employee who is in good physical and mental health shows higher commitment and discipline in the work environment compared to others.
• Combating burnout: Awareness messages have proven that paying attention to quality of life is the first line of defense against "job burnout" and significantly reduces rates of unjustified absence and frequent sick leave.
• Productivity: Promoting mental and physical health directly leads to increased focus and speed of completion.

On-site presence and direct consultations

To ensure the message reached the widest possible audience, the hospital took to the field by setting up interactive awareness booths in strategic locations, including major shopping malls and public spaces in Jeddah. Specialized medical staff provided direct health consultations to the public, supported by informational brochures to correct misconceptions about public health, nutrition, and sleep.

These field interventions aimed to encourage the community to adopt healthy lifestyles that ensure a healthy work-life balance. The Community Engagement Department emphasized that these efforts represent a strategic investment in human capital , supporting sustainable development in the Makkah region and the Kingdom as a whole.