Jeddah media professionals meet for a Ramadan breakfast in historic Jeddah
In an exceptional Ramadan atmosphere imbued with the spirit of the past, Jeddah's media professionals for a special Ramadan iftar held in the heart of the historic district. This unique evening brought together a select group of pioneers in journalism and key figures in the Saudi Arabian media landscape, in recognition of their tireless efforts in supporting major events and conveying them to the public with transparency and professionalism. This gathering underscores the pivotal role of media professionals as true partners in success, delivering impactful media messages that highlight the remarkable progress the country is witnessing across all sectors.
The scent of the past... Jeddah's media professionals in the realm of world heritage
The choice of Jeddah's historic district, known locally as "Al-Balad," to host this media gathering was no coincidence. This area, designated a UNESCO World Heritage Site in 2014, stands as a living testament to a rich history spanning hundreds of years. Historic Jeddah is distinguished by its unique architectural style and wooden balconies that tell the stories of the pilgrim and merchant caravans that passed through it throughout the ages. During the holy month of Ramadan, the area takes on a special spiritual and heritage atmosphere, with its streets and alleyways pulsating with life and cultural events that revive ancient Hijazi customs and traditions, making it the ideal destination for Jeddah's media professionals to meet and experience a gathering that blends the authenticity of the past with the aspirations of the future.
Strengthening strategic partnerships to support the entertainment sector
This generous initiative, organized by Benchmark and attended by several of the company's leaders and staff, reflects its keenness to strengthen strategic relationships with the media sector. The organizers believe in the significant professional role played by journalists and media professionals in keeping pace with the Kingdom's rapidly evolving entertainment and cultural landscape. Promoting diverse activities on a broad scale requires collaborative efforts between event organizers and opinion leaders to ensure that a positive image of the Kingdom reaches all audiences.
A field tour reveals the treasures of the archaeological area
The evening witnessed a remarkable turnout and interaction from media professionals, amidst a spiritual atmosphere imbued with the essence of authentic heritage. In addition to the breakfast banquet, the gathering included a special introductory tour for media representatives, presented by members of the Ministry of Culture. Attendees met with those responsible for the Ministry's Jeddah Historical Program, who provided a concise yet comprehensive overview of the project and its objectives aimed at revitalizing and restoring the area. Following this, the organizers led the media representatives on a field trip to the most prominent archaeological and historical sites, creating an ideal environment for direct communication and the exchange of constructive visions and ideas that serve shared aspirations and support the advancement of media work.
Local and regional impact of the Media Leaders Gathering
The significance of this event transcends its status as a mere annual breakfast gathering, representing a vital platform with profound impact both locally and regionally. Locally, this gathering contributes to unifying media discourse and highlighting the government's efforts in preserving cultural heritage within the framework of Saudi Vision 2030. Regionally and internationally, Jeddah's media professionals' of this vibrant and distinguished image of Saudi heritage enhances the Kingdom's soft power and attracts tourists and culture enthusiasts from around the world to explore the historical and cultural depth of Saudi Arabia.
