Al-Janadriyah Village and the Custodian of the Two Holy Mosques Camel Festival: An Investment in Heritage
In a move reflecting the unique harmony between tradition and modernity, the Janadriyah Village, accompanying the Custodian of the Two Holy Mosques Camel Festival, has successfully established the concept of "investing in heritage," transforming this rich legacy into a vibrant economic and tourism engine. This initiative redefines the relationship between folklore and the modern economy, transforming a 15,000-square-meter area in the heart of Riyadh into a dynamic hub that blends the charm of the past with the aspirations of the future.
Integrated economic and tourism incubator
The Janadriyah Heritage Village is no longer just a historical site; it has transformed into a high-quality marketing platform directly aimed at supporting Saudi productive families and entrepreneurs. With over 60 diverse booths, the village offers visitors the opportunity to explore products that blend traditional craftsmanship with modern touches, creating promising business opportunities that contribute to the growth of the small and medium-sized enterprises (SMEs) sector.
A cultural experience steeped in history
Camel racing in Saudi Arabia holds a special place that transcends mere sport; it is an integral part of the cultural and historical identity of the Arabian Peninsula. The third edition of the festival celebrates this symbol, offering visitors a rich experience daily from 1:00 PM to 10:00 PM. These events coincide with the exciting races of the festival, which boasts substantial prize money exceeding 75 million riyals, reflecting the wise leadership's commitment to supporting this sector.
Entertainment activities that promote national identity
A visit to the village is not limited to shopping; it extends to include a comprehensive family entertainment experience. The site features an events theater presenting artistic and cultural performances, most notably "Samri" shows that revive authentic Saudi folk arts, in addition to a camel riding experience that gives visitors, especially the younger generation and foreign tourists, the opportunity to interact directly with this heritage.
Vision 2030 and the future of heritage tourism
The organization of these events, under the auspices of the Saudi Camel Racing Federation, aligns closely with the goals of the Kingdom's Vision 2030 , which aims to transform national heritage into a key pillar of the economy, tourism, and entertainment. The village's success in attracting over 1,500 visitors daily underscores the appeal of Saudi heritage and its competitiveness as a global tourism product, further solidifying the Kingdom's position as a leading cultural destination in the region.
