Alfie Allen praises Saudi Arabia at the Joy Awards 2026
In a festive atmosphere in the Saudi capital, Riyadh, the international star and British actor Alfie Allen expressed his immense joy at his first visit to the city, where he participated in the sixth edition of the Joy Awards 2026. The star captivated the audience with his distinguished presence and remarks reflecting his amazement at the Kingdom's remarkable development.
In his remarks to the media, Allen expressed his deep admiration for Saudi Arabia, noting his eagerness to explore its leisure offerings. He specifically mentioned his desire to play golf at Riyadh's state-of-the-art courses. He also conveyed his excitement about trying traditional Saudi cuisine, describing the Saudi people as "extremely friendly" and possessing a fascinating and inspiring culture, reflecting the Kingdom's soft power in attracting global attention.
An artistic event with a global flavor
The presence of international stars like Alfie Allen underscores the prestigious status achieved by the Joy Awards, organized by the General Entertainment Authority (GEA) under the umbrella of Riyadh Season. This event is the largest awards ceremony of its kind in the Middle East and the Arab world, bringing together under one roof a constellation of the brightest stars in film, drama, music, and sports, as well as social influencers, making it a unique platform for cultural and artistic exchange between East and West.
The importance of the event and its regional and international impact
The Joy Awards ceremony is more than just an awards event; it's a cornerstone of the Kingdom's strategy to transform Riyadh into a global entertainment destination. This event reflects the continued success of Saudi Arabia's entertainment sector and its ability to attract international stars, further solidifying the Kingdom's image as a hub for arts and creativity. The presence of stars like Alfie Allen also contributes to showcasing the Kingdom's rich cultural heritage to their global audiences, boosting tourism and fostering cultural exchange.
The ceremony, which is attended and sponsored by Advisor Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, is scheduled to be broadcast live across the MBC network of multiple channels (MBC1, MBC Egypt, MBC Iraq, MBC5), in addition to the “Shahid” platform, so that millions around the world can follow the moments of honoring and celebrating Arab and international creativity.
