IMPAC's talk at the Made in Saudi Arabia 2025 exhibition: Inspiring success stories
In a move reflecting the growing interest in the creative industries sector and its role in enhancing the Kingdom's soft power, the Ministry of Media organized a dialogue session entitled "ImpaQ Talk" as part of the third edition of the "Made in Saudi Arabia 2025" exhibition held at the Riyadh Front Exhibition and Convention Center in Malham. This session is part of the "Impact Makers Forum" initiatives, highlighting the integration of national identity and commercial success.
Event context: “Made in Saudi Arabia” and Vision 2030
This event cannot be viewed in isolation from the broader context of Saudi Arabia's Vision 2030. The "Made in Saudi Arabia" program, launched by the Saudi Export Development Authority, aims not only to increase non-oil exports but also to cultivate a culture of loyalty to national products and establish Saudi Arabia as a globally recognized and highly credible brand. The Ministry of Media's participation in the "Impak Talk" underscores that industry is not limited to tangible products but also encompasses the creation of content, ideas, and the positive image that is exported to the world.
Key topics of the session: From local to global
The session featured a distinguished panel of entrepreneurs and content creators, including Abdulrahman Abumalah, founder of Thamaniyah, entrepreneur Yara Al-Namlah, and businessman Hamad Al-Marri. The speakers addressed key themes focused on transforming local heritage and identity into modern products capable of competing in international markets.
The session reviewed real-life examples of Saudi products and brands that have managed to break geographical barriers, stressing that “Saudi identity” is no longer just a popular heritage, but has turned into a competitive advantage (USP) that gives products added value and uniqueness in crowded global markets.
Challenges of the Arabic content industry
In the discussion on digital infrastructure, speakers pointed to a clear gap in quality Arabic content online compared to foreign content. Abdulrahman Abumaleh and other speakers emphasized that the biggest challenge lies not in a lack of ideas, but in the scarcity of platforms and professional production that appeals to a global audience. They stressed that investing in content creation is an investment in the nation's cultural assets, which requires a robust infrastructure that supports creators and enables their continued success.
Economic and cultural impact
These discussions are of paramount importance given their anticipated impact on the local and regional economy. Strengthening personal and commercial brands through social media platforms directly contributes to increased GDP by supporting small and medium-sized enterprises (SMEs). Furthermore, the success of Saudi models serves as an inspiration for the regional market, reinforcing the Kingdom's position as a regional hub for creative and media industries.
The session concluded with a clear message that passion and innovation, coupled with pride in national identity, are the cornerstones of building a prosperous and sustainable economic future, and that the success stories showcased in “Impak Talk” are just the beginning of a new wave of Saudi creativity that transcends borders.
