Hajj and Umrah achievements 2025: 12.4 million visas and 94% satisfaction
The Saudi Ministry of Hajj and Umrah revealed its exceptional achievements for the year 2025, reflecting a remarkable development in the system for serving pilgrims. The Ministry affirmed that these qualitative leaps were the result of integrated institutional work aimed at raising the quality of services and enhancing operational efficiency, thus enriching the religious and cultural experience of pilgrims and Umrah performers at all stages of their spiritual journey.
The context of Vision 2030 and the historical transformation
These achievements are particularly significant as they align with the goals of Saudi Vision 2030, specifically within the Guests of God Service Program, which aims to facilitate the hosting of more Umrah and Hajj pilgrims and ease access to the Two Holy Mosques. Given its historical and Islamic standing, the Kingdom of Saudi Arabia is the foremost custodian of Hajj and Umrah affairs, dedicating all its material, human, and technological resources to ensure the rituals are performed with ease and tranquility.
Observers point out that the surge in the number of pilgrims and satisfaction indicators reflects the success of the Kingdom’s strategic plans to transform from traditional seasonal work to an integrated and sustainable hospitality industry based on the latest global technologies.
Digital revolution via the "Nusk" platform
In line with the Ministry's digital transformation efforts, unprecedented figures have been achieved, with the Ministry issuing over 12.4 million Umrah visas to beneficiaries from 172 countries worldwide through the "Nusk Masar" platform. The "Nusk" app has become the primary digital companion for pilgrims, surpassing 40 million users and becoming the largest and most widely used app in the Kingdom.
The smart solutions did not stop there, but included activating the “Nusk Card”, which provided its services to more than 1.6 million pilgrims during the last Hajj season, recording 5 million digital readings, which directly contributed to improving crowd management and facilitating the movement of pilgrims.
Standard satisfaction indicators and world-class service quality
Official statistics showed a significant increase in performance indicators, with the number of Umrah pilgrims doubling compared to the previous three years. Pilgrim satisfaction with the services provided reached 94% , while the service quality index for the 1447 AH Umrah season exceeded 92%.
Regarding the Hajj season of 1446 AH, the overall satisfaction index jumped significantly from 74% in 2022 to 91% , with the overall quality index for Hajj services exceeding 92%. This increase is attributed to the Ministry's early preparation approach, whereby planning for the new season begins immediately after the previous one concludes, thus reducing time and effort and enhancing operational efficiency.
Humanitarian aspect and awareness initiatives
The Ministry did not overlook the humanitarian aspect of the Hajj journey, with the "Happiness Team" implementing more than 3,000 field initiatives that benefited approximately 350,000 pilgrims. The "Nusk Enaya" centers also played a pivotal role through more than 300 service points in Mecca and the Holy Sites, contributing to a 68% and providing direct support to the pilgrims.
On the awareness front, the Ministry launched the awareness kits initiative, which included 20 kits in 14 international languages, targeting 94% of pilgrims from abroad, to ensure their awareness of the regulations and rituals before their arrival, reflecting the Kingdom’s attention to the smallest details for the comfort of the pilgrims.
Institutional excellence and international recognition
These efforts culminated in the Ministry obtaining prestigious international accreditations, including the accreditation of an “innovative government organization” at an advanced level from the Global Innovation Institute (GInI), in addition to obtaining 6 international ISO certificates for the sixth consecutive year in the quality and governance of digital services, which consolidates the Kingdom’s position as a global role model in crowd management and massive logistics services.
