Assala and Adam's New Year's Eve 2026 concert in Al-Ula | Details
In an evening that blends the magic of nature, the richness of history, and the sweetest melodies, the historic city of Al-Ula to welcome the new year 2026 with an exceptional artistic event, as “Al-Ula Moments” announced the organization of a huge concert that brings together the icon of Arabic singing, Asala Nasri, and the Lebanese star Adam , on New Year’s Eve.
Cloud meeting in the folds of Al-Ula
This highly anticipated concert will illuminate the skies of AlUla in the Thanaya area, where audiences are in for a truly heartwarming musical experience. The duo is set to perform a diverse selection of their most beautiful songs, blending traditional Arabic music with modern romantic ballads, bringing a warm and inviting atmosphere to the desert's winter chill. The official "AlUla Moments" social media accounts have confirmed that the evening will not only feature singing but will also be accompanied by a spectacular fireworks display to celebrate the arrival of the New Year.
Al-Ula: A global destination for arts and culture
This concert is not just a fleeting entertainment event; it's part of a broader strategic plan to transform AlUla into a global tourist and cultural destination. Since the launch of Vision 2030, AlUla has undergone a radical transformation into an open-air stage for arts and heritage. Home to the UNESCO World Heritage Site of Hegra, the city attracts a host of international and Arab stars to perform at the Maraya Concert Hall and other captivating venues, further solidifying the Kingdom's position on the international entertainment tourism map.
The impact of artistic events on local tourism
New Year's Eve celebrations in AlUla hold special significance, directly contributing to the revitalization of both domestic and international tourism. These events attract visitors from across the Gulf region and around the world, seeking a unique experience that combines archaeological exploration with the enjoyment of fine art. Furthermore, these activities play a vital role in supporting the local economy and providing diverse cultural experiences that enrich the region's artistic landscape.
Widespread public anticipation
As soon as the concert was announced, social media platforms witnessed a huge reaction from the artists' fans, as lovers of Arabic music eagerly awaited ticket release to secure their places for this night, which promises to be one of the highlights of the Al-Ula winter season. The combination of Assala's powerful voice and Adam's delicate sensibility guarantees attendees a rich and melodious experience as they bid farewell to one year and welcome another.
