Google search results in Saudi Arabia 2025: Artificial intelligence and services
Google has officially announced its highly anticipated annual list of the most popular moments, personalities, and topics in Saudi Arabia for 2025. The results revealed fundamental shifts in the interests of Saudi society, with this year being marked by an unprecedented increase in technological awareness, specifically regarding artificial intelligence tools and models, along with a continued passion for sports, deep engagement with educational and service platforms, and local dramas that dominated the scene.
Implications of the general context and digital transformation
Google's annual search rankings are more than just numerical statistics; they reflect the pulse of the street and the trends of societies. In the Saudi context, the 2025 results confirm the success of the Kingdom's Vision 2030 objectives, particularly in the area of digital transformation and building a vibrant, technologically advanced society. The prominence of the term "digital transformation" in the public discourse is not accidental; it is the culmination of years of dedicated work to automate government services and facilitate the lives of citizens and residents, making the search for digital solutions a daily priority for individuals in the Kingdom.
Government and service platforms: Most searched
The Kingdom stood out in multiple categories, with service and educational platforms dominating search activity, reflecting the Saudi society's complete reliance on technology in managing daily life. Among the most searched topics were:
- National Guard registration: This indicates a strong interest in the military sector and national career opportunities.
- The Admissions Platform and the National Center for Measurement: This reflects the interest of young people and students in their academic and university future.
- The Unified Support System and the Samai Initiative: an indication of awareness of social protection programs and national initiatives.
- Al-A'sha Street: As a prominent cultural and tourist destination.
Artificial intelligence revolution in Saudi Arabia
Perhaps the most notable feature of 2025 is the high level of technological maturity among users in Saudi Arabia. Their search is no longer limited to traditional social networks, but has shifted with great intellectual curiosity towards advanced generative artificial intelligence tools. The list includes leading global tools such as:
- Google Gemini and ChatGPT : as tools to aid productivity and knowledge.
- DeepSeek and Hailuo AI : This demonstrates specialized research into diverse technological alternatives and solutions.
- Krea and Seenjeem : Creative and interactive tools.
This trend confirms that the Kingdom has become a major and influential market in adopting modern technologies at the regional level, as individuals seek to employ these technologies in their work and studies.
Local entertainment and drama
In the realm of entertainment, Saudi drama has proven its ability to compete with international productions in attracting local audiences. Saudi evenings are a peak time for seeking entertainment content, with works that have solidified local identity topping the list, including:
- Shabab Al-Bomb 13: The series that has maintained its popularity for many years.
- Al-A'sha Street: which was also presented as a dramatic work.
- The series "My Mother" and "Autumn of the Heart": which touched the feelings of the audience with moving social stories.
In conclusion, Google’s 2025 search results present a panoramic view of a sophisticated Saudi society that combines adherence to its cultural and artistic identity with a strong push towards the future through the adoption of the latest technologies and digital services.
