Entertainment Authority and MBC Egypt: Production contract to enhance Arab media
Enhancing media integration between Saudi Arabia and Egypt
In a strategic move aimed at deepening cultural and media cooperation between the Kingdom of Saudi Arabia and the Arab Republic of Egypt, a joint production agreement was signed on Thursday between the General Entertainment Authority (GEA) and MBC Egypt, under the patronage of His Excellency Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the GEA. This agreement marks a significant milestone in the media partnership between the two sides and opens new horizons for producing high-quality entertainment content that meets the aspirations of Egyptian and Arab audiences.
Background and strategic context of the agreement
This collaboration aligns with the Kingdom's Vision 2030, which prioritizes the development of the culture and entertainment sectors as key economic drivers and sources of soft power. Since its establishment in 2016, the General Entertainment Authority has played a pivotal role in transforming the Kingdom's entertainment landscape through the launch of major international events such as Riyadh Season. Meanwhile, MBC Group is a leading media player in the Middle East, and its channel, MBC Egypt, represents a highly influential platform with a massive audience base in the Egyptian market, historically the heart of the media and entertainment industry in the Arab world. This convergence of the Saudi Authority's investment capacity and developmental vision, combined with MBC Group's production and marketing expertise, creates an ideal formula for success.
Details and objectives of the new partnership
The agreement aims to produce a comprehensive package of television content, including variety shows, sports programs, and a number of distinguished dramas. These programs will be broadcast exclusively on MBC Egypt, enriching its programming schedule and enhancing the quality and diversity of content offered to viewers. The contract was signed by Engineer Faisal bin Saeed Bafarat, CEO of the General Entertainment Authority, and Mr. Mohamed Abdel-Motaal, General Manager of MBC Egypt and North Africa channels, in the presence of a select group of artists, producers, and drama professionals, reflecting the significant importance both parties place on this partnership.
Expected impact on the Arab media landscape
This partnership is expected to have a multifaceted positive impact. Locally in Egypt, it will revitalize artistic production and create new job opportunities for creatives and technicians. Regionally, it strengthens the model of Arab integration in the creative industries and establishes a robust media hub that combines Saudi Arabia's strategic weight with Egyptian technical expertise. This collaboration also paves the way for the launch of major media projects in the future, capable of competing globally and delivering high-quality Arabic content, thus serving the shared goals of both parties to develop the television production sector and enhance media integration in the region.
